Aggarwal has been associated with Samsung India for four years
Samsung
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Articles
3
Leadership Changes
5
Campaigns
2
People
Latest News
13 Articles
Samsung India public policy chief Rajiv Aggarwal steps down: Reports
How Samsung turned Apple’s first foldable into a global competitive-marketing moment
As Apple entered the foldable smartphone category, Samsung used the moment to put seven years of category experience, humour and global coordination i...
Samsung US marketing chief Allison Stransky to join Boston Beer Co. as CMO
Allison Stransky was with Samsung for three years
Celebrating Susmitaa Nag: Where brand building meets business leadership
Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, cat...
From ₹1 lakh budget to the big screen: How MSMEs are driving India’s CTV boom
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
The case for FAST: Regional television’s next prime-time opportunity
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest rout...
FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
Bharat Bhagya Vidhata
Sudhir Mishra and Prerna Pandey write that nine transformative forces are propelling Brand India onto the global stage
Onam remains Kerala’s biggest retail opportunity for brands
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celeb...
What Spider-Man’s record campaign reveals about film partnerships
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Ranjivjit Singh at 60: Business leader & marketing statesman who keeps reinventing himself
From shaping brands at Microsoft, HP and Samsung to driving transformation at Hero MotoCorp, Ranjivjit Singh's career reflects three decades of leader...
Hit or Miss: The week in ads
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Leadership Timeline
3 Updates
Oct 2023
Latest
Rajiv Aggarwal — public policy chief (resignation)
Rajiv Aggarwal has resigned after nearly four years overseeing the company's relationship with the Indian government.
Oct 2023
Allison Stransky — CMO (appointment)
Allison Stransky is set to take on a new role as chief marketing officer of The Boston Beer Co.
Nov -0001
Ranjivjit Singh — Senior Vice President and Chief Marketing Officer (appointment)
Taking charge as Senior Vice President and Chief Marketing Officer at Samsung India.
Campaigns, Awards & Events
Galaxy Z Fold8 Campaign
Sep 2026
Samsung turned Apple's iPhone Duo launch into a competitive-marketing moment, highlighting its history in fold...
Spider-Man: Brand New Day
Jan 2026
Samsung partnered in the promotional campaign for Spider-Man: Brand New Day, contributing to Hollywood's bigge...
Spider-Man: Brand New Day
Oct 2023
Samsung was involved in the promotional campaign for Spider-Man: Brand New Day, enhancing the film's marketing...
Onam Campaign
Aug 2023
Samsung increases visibility through retail branding and advertisements during the Onam festival.
A brand new shape for a Brand New Day
Nov -0001
Samsung has teamed up with Spider-Man: Brand New Day for a teaser campaign that offers the clearest glimpse ye...
AI Insights
AI
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Competitive Marketing Strategy. Samsung effectively turned Apple's entry into the foldable smartphone market into a competitive marketing opportunity, showcasing its seven years of experience in the category.
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Leadership Changes. Recent departures of key marketing executives, including Rajiv Aggarwal in India and Allison Stransky in the US, indicate a potential shift in Samsung's marketing strategy.
FAQs
AI
Rajiv Aggarwal, Samsung India's public policy chief, has stepped down, and Allison Stransky, the US marketing chief, is leaving to join Boston Beer Co.
Samsung has launched a global marketing campaign that highlights its extensive experience in the foldable category, using humor and coordination to position itself competitively against Apple.
Samsung is focusing on regional and MSME advertisers, leveraging the growing CTV audience in India to enhance its advertising reach.
FAST represents a significant untapped ad inventory in India's CTV landscape, which Samsung is likely to explore to maximize its advertising potential.
Samsung's marketing approach has evolved to include more humor and global coordination, particularly in response to competitive pressures from new entrants like Apple.
AI-assisted summary, reviewed by our newsroom
AI
Samsung has recently leveraged its extensive experience in the foldable smartphone market to counter Apple's entry into the category, utilizing a humorous and coordinated global marketing campaign. Additionally, the company has seen changes in its leadership with the departure of key marketing executives in both India and the US.
Key Executives
2 People
RA
Rajiv Aggarwal
Public Policy Chief, Samsung India
AS
Allison Stransky
US Marketing Chief