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Latest News
21 Articles
Katie Sansone joins PepsiCo as Senior Manager, Corporate Affairs Communications
Katie Sansone joins PepsiCo as Senior Manager, Corporate Affairs Communications

Previously, she was Senior Advisor, Corporate Affairs and Communications at TransUnion

Diageo North America appoints PepsiCo, AB InBev veteran Sebnem Erim as CMO
Diageo North America appoints PepsiCo, AB InBev veteran Sebnem Erim as CMO

Erim joins the spirits major as its North America region delivers the group's weakest results of 2026

Andrew Katz joins Generous Brands as Chief Marketing Officer
Andrew Katz joins Generous Brands as Chief Marketing Officer

Katz joins Generous Brands after serving as Chief Marketing Officer at Athletic Brewing Company

Publicis Sapient instrumental in two major account wins without pitching: Arthur Sadoun
Publicis Sapient instrumental in two major account wins without pitching: Arthur Sadoun

While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo

Bad calorie, bad business or bad calorie, good business?
Bad calorie, bad business or bad calorie, good business?

Media and marketing veteran Shubhranshu Singh examines whether India’s booming packaged snacks market could face a shift in consumer preferences simil...

PepsiCo elevates Ravinder Arora to Head of Modern Trade
PepsiCo elevates Ravinder Arora to Head of Modern Trade

Arora has been associated with PepsiCo for over seven years

Beyond the label: The ‘energy drink’ row puts law and creativity in the same frame
Beyond the label: The ‘energy drink’ row puts law and creativity in the same frame

With Red Bull in the Delhi High Court over FSSAI's descriptor order, lawyers and a creative head weigh in on what changes for labels, ads and brand co...

Celebrating Satyaki Ghosh: A career spanning consumer brands, retail and textiles
Celebrating Satyaki Ghosh: A career spanning consumer brands, retail and textiles

Ghosh celebrated his birthday on 19th Sept., marking another milestone in a career spanning more than 25 years

The pitch that never happened
The pitch that never happened

Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes m...

Coca-Cola, Publicis set to review North America media ties after PepsiCo deal
Coca-Cola, Publicis set to review North America media ties after PepsiCo deal

Publicis's new global media mandate with PepsiCo is prompting a fresh look at its existing U.S. and Canada arrangement with rival Coca-Cola

Sugar Squeeze & Regulatory Heat: FMCG marketers brace for double whammy
Sugar Squeeze & Regulatory Heat: FMCG marketers brace for double whammy

While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between...

Messi: How football genius became a global brand
Messi: How football genius became a global brand

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent...

Julie Di Benedetto elevated to Chief Financial Officer at PepsiCo France
Julie Di Benedetto elevated to Chief Financial Officer at PepsiCo France

Prior to her promotion, she served as IBP- Demand Planning Lead France (Strategy & Transformation)

FSSAI crackdown pushes packaged-food brands to rethink claims, campaigns
FSSAI crackdown pushes packaged-food brands to rethink claims, campaigns

FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term

What's fueling India's new generation of PR founders?
What's fueling India's new generation of PR founders?

The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate...

Smita Basu Roy joins PepsiCo as Head of Comms - India & South Asia
Smita Basu Roy joins PepsiCo as Head of Comms - India & South Asia

Prior to PepsiCo, Smita was was heading Communications at Godrej Enterprises Group

PepsiCo appoints Nidhima M. as Senior Director HR - India, Bangladesh and Nepal
PepsiCo appoints Nidhima M. as Senior Director HR - India, Bangladesh and Nepal

Before joining PepsiCo, she was with Amazon for four years

PepsiCo launches global AI marketing transformation review: Reports
PepsiCo launches global AI marketing transformation review: Reports

The review also comes at a time when global advertisers reassess traditional agency relationships amid rapid advances in generative and agentic AI

PepsiCo drops ‘energy’ label from Sting packaging ahead of FSSAI deadline
PepsiCo drops ‘energy’ label from Sting packaging ahead of FSSAI deadline

Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply

Tanu Sinha joins Unilever as Head of Design, India
Tanu Sinha joins Unilever as Head of Design, India

Before joining Unilever, Sinha was Head of Design at PepsiCo

Leadership Timeline
10 Updates
Oct 2023 Latest

Tanvi Swami — Marketing Director - Pepsi, 7UP, Mirinda (appointment)

Tanvi Swami has joined PepsiCo as Marketing Director for Pepsi, 7UP, and Mirinda.

Oct 2023

Tanvi Swami — Marketing Director (appointment)

Tanvi Swami has joined PepsiCo as Marketing Director for Pepsi, 7UP, and Mirinda.

Oct 2023

Nidhima M. — Senior Director - HR (appointment)

PepsiCo has appointed Nidhima M. as Senior Director - HR for India, Bangladesh and Nepal.

Oct 2023

Nidhima M. — Senior Director HR (appointment)

Nidhima M. appointed as Senior Director - HR for India, Bangladesh and Nepal at PepsiCo.

Oct 2023

Smita Basu Roy — Head of Communications (appointment)

Smita Basu Roy joins PepsiCo as Head of Communications for India and South Asia.

Oct 2023

Julie Di Benedetto — Chief Financial Officer (appointment)

Julie Di Benedetto has been elevated to the position of Chief Financial Officer at PepsiCo France.

Oct 2023

Julie Di Benedetto — Chief Financial Officer (appointment)

Julie Di Benedetto elevated to the position of Chief Financial Officer at PepsiCo France.

Oct 2023

Ravinder Arora — Head of Modern Trade (appointment)

Ravinder Arora has been elevated to Head of Modern Trade at PepsiCo.

Oct 2023

Katie Sansone — Senior Manager, Corporate Affairs Communications (appointment)

Katie Sansone has joined PepsiCo as Senior Manager, Corporate Affairs Communications.

Oct 2023

Katie Sansone — Senior Manager, Corporate Affairs Communications (appointment)

Katie Sansone joins PepsiCo as Senior Manager, Corporate Affairs Communications.

Campaigns, Awards & Events
PepsiCo Global AI Marketing Transformation Review
Oct 2023
PepsiCo is conducting a global marketing review focused on artificial intelligence and technology, involving m...
AI Insights
AI
  • Media Strategy Shift. PepsiCo's new global media mandate with Publicis is prompting a reevaluation of existing media arrangements, particularly with Coca-Cola, highlighting its competitive positioning.
  • Corporate Restructuring. PepsiCo has strengthened its corporate affairs team with the appointment of Katie Sansone, indicating a focus on enhancing communication strategies.
  • Leadership Elevation. The promotion of Ravinder Arora to Head of Modern Trade reflects PepsiCo's commitment to leveraging internal talent for key positions.
? FAQs
AI
Katie Sansone has been appointed as the Senior Manager of Corporate Affairs Communications.
Ravinder Arora has been elevated to Head of Modern Trade.
The new global media mandate with Publicis is influencing media strategies and prompting a review of existing arrangements with Coca-Cola.
Sebnem Erim is a veteran from PepsiCo and AB InBev who has been appointed as CMO of Diageo North America.
There may be a potential shift in consumer preferences similar to trends observed in the US, as analyzed by media and marketing veteran Shubhranshu Singh.
AI-assisted summary, reviewed by our newsroom
AI

PepsiCo has recently made significant changes in its corporate structure, including the appointment of Katie Sansone as Senior Manager of Corporate Affairs Communications and the elevation of Ravinder Arora to Head of Modern Trade. Additionally, the company has secured a new global media mandate with Publicis, which is influencing media strategies across North America.

Key Executives
2 People
KS
Katie Sansone
Senior Manager, Corporate Affairs Communications
RA
Ravinder Arora
Head of Modern Trade
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