Red Bull

The court observed that the regulator had issued the June 30 directive without giving the company an opportunity to respond or present its case

With Red Bull in the Delhi High Court over FSSAI's descriptor order, lawyers and a creative head weigh in on what changes for labels, ads and brand co...

Recent security incidents have underscored the need to equip organizations with open, customizable tools that enforce more control over long-running a...

Prior to this, she served as Vice President of Sales at Zee Live

Red Bull India has reportedly argued that the sudden removal of the descriptor has created regulatory uncertainty and could impact its existing and pl...

Goyal has been associated with Red Bull for more than five years

As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital,...

WPP Media followed at +$198M and Omnicom Media Group at +$18M

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit...

While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between...

AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and...

Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds

Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply

Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how marketers and consumers have together traded...

'Born to be Wild & Viral' argues that viral animals succeed not because they are cute, but because they help people express emotions, identity and bel...

As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...