With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explai...
Radio Mirchi
7
Articles
4
Leadership Changes
3
People
Latest News
7 Articles
The price of patient acquisition: Inside healthcare marketing economics
Nimit Tiwari joins Network18 as National Retail Head
Nimit Tiwari joined Network18 in September 2026; Prior to this, he was Revenue Head at Optimal Media Solution, part of Bennett Coleman & Co. Ltd.
Beyond the radio spot: Up to 45% of festive briefs go multi-platform
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital,...
Who's winning the Onam 2026 media mix: TV, print or radio?
Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds
Mirchi appoints Mahendra Menezes as Vice President – Special Projects
Mahendra joins Mirchi after his last stint at Radio City, where he served as Vice President & Business Head
Mirchi appoints Digant Chopra as National IP Product Head
Chopra is also Founder & CMO at ADBC Live
A P Parigi: The enduring power & voice of Radio
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
Leadership Timeline
4 Updates
Sep 2026
Latest
Nimit Tiwari — Business Director (departure)
Nimit Tiwari held leadership roles at Mirchi before joining Network18.
Oct 2023
Digant Chopra — National IP Product Head (appointment)
Mirchi has appointed Digant Chopra as the National IP Product Head.
Oct 2023
Digant Chopra — National IP Product Head (appointment)
Mirchi appoints Digant Chopra as National IP Product Head.
Oct 2023
Mahendra Menezes — Vice President – Special Projects (appointment)
Mirchi appoints Mahendra Menezes as Vice President – Special Projects.
AI Insights
AI
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Leadership Expansion. Radio Mirchi has appointed key executives to enhance its operational capabilities, indicating a focus on strategic growth and innovation.
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Adaptation to Multi-Platform Advertising. The company is responding to market trends where nearly half of high-value campaigns are now multi-platform, suggesting a shift in advertising strategies.
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Positive Advertiser Sentiment. Despite economic challenges, Radio Mirchi reports healthy advertiser sentiment, reflecting its strong market position in the radio industry.
FAQs
AI
Radio Mirchi has appointed Mahendra Menezes as Vice President – Special Projects and Digant Chopra as National IP Product Head.
Radio Mirchi is adapting by embracing multi-platform advertising strategies, especially during festive seasons.
The current market sentiment is positive, with healthy advertiser interest reported despite economic challenges.
A P Parigi is a significant figure in Radio Mirchi's history, credited with transforming India's FM radio industry.
The focus is on expanding leadership capabilities and adapting to the evolving media landscape with multi-platform advertising.
AI-assisted summary, reviewed by our newsroom
AI
Radio Mirchi has recently strengthened its leadership team by appointing Mahendra Menezes as Vice President – Special Projects and Digant Chopra as National IP Product Head. The company continues to adapt to the evolving media landscape, particularly with the rise of multi-platform advertising strategies during festive seasons.
Key Executives
3 People
MM
Mahendra Menezes
Vice President – Special Projects
DC
Digant Chopra
National IP Product Head
AP
A P Parigi
Former Executive