Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds
Radio Mirchi
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Articles
3
Leadership Changes
3
People
Latest News
4 Articles
Who's winning the Onam 2026 media mix: TV, print or radio?
Mirchi appoints Mahendra Menezes as Vice President – Special Projects
Mahendra joins Mirchi after his last stint at Radio City, where he served as Vice President & Business Head
Mirchi appoints Digant Chopra as National IP Product Head
Chopra is also Founder & CMO at ADBC Live
A P Parigi: The enduring power & voice of Radio
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
Leadership Timeline
3 Updates
Oct 2023
Latest
Digant Chopra — National IP Product Head (appointment)
Mirchi has appointed Digant Chopra as the National IP Product Head.
Oct 2023
Digant Chopra — National IP Product Head (appointment)
Mirchi appoints Digant Chopra as National IP Product Head.
Oct 2023
Mahendra Menezes — Vice President – Special Projects (appointment)
Mirchi appoints Mahendra Menezes as Vice President – Special Projects.
AI Insights
AI
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Leadership Expansion. Radio Mirchi is enhancing its leadership team with strategic appointments to drive growth and innovation.
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Market Resilience. Despite macroeconomic uncertainties, Radio Mirchi is experiencing strong advertiser sentiment and demand for premium inventory, particularly in the festive media market in Kerala.
FAQs
AI
Radio Mirchi appointed Mahendra Menezes as Vice President – Special Projects and Digant Chopra as National IP Product Head.
Radio Mirchi is showing strong momentum in the media market, particularly in Kerala, with resilient advertiser sentiment.
The leadership changes are aimed at driving growth and enhancing the company's strategic initiatives in the competitive media environment.
A P Parigi is a key figure in Radio Mirchi's history, known for his role in transforming India's FM radio industry.
Integrated campaigns and demand for premium inventory are key trends shaping Radio Mirchi's advertising strategy.
AI-assisted summary, reviewed by our newsroom
AI
Radio Mirchi has recently strengthened its leadership team by appointing Mahendra Menezes as Vice President – Special Projects and Digant Chopra as National IP Product Head. The company continues to thrive in the competitive media landscape, particularly in the context of Kerala's festive media market, which is seeing strong momentum across various platforms.
Key Executives
3 People
AP
A P Parigi
Former Executive
MM
Mahendra Menezes
Vice President – Special Projects
DC
Digant Chopra
National IP Product Head