Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companie...
Marico
10
Articles
1
Campaigns
1
Events
3
People
Latest News
10 Articles
Early FY27 results point to higher ad spends amid cost pressures
Celebrating Amit Kumar Ghatak: A journey of consumer insight and brand building
Ghatak, who recently celebrated his birthday, has built a career connecting consumer understanding with commercial priorities
From legacy media to next-gen adtech: Celebrating Rajkumar Remalli
Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolv...
Festive ad spends rise as consumer brands bet on resilient demand
Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are e...
ShareChat and Moj spotlight cultural moments reshaping India’s festive marketing playbook
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a mom...
Marico hikes ad spends 25% as Q1 revenue climbs 23% to Rs 3,957 crore
The FMCG major reported a 23% rise in revenue and 25% growth in profit after tax for Q1 FY27, supported by double-digit India volume growth and contin...
FMCG giants turn up advertising heat as competition intensifies
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and sta...
Jyoti Samajpati: Leading marketing for Kotak Mahindra Bank
At Kotak Mahindra Bank, Samajpati serves as Executive Vice President and Head of Marketing & Propositions for the Consumer Bank business
Kedar Ravangave concludes defining chapter at Kotak, says marketing needs reinvention
After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better...
e4m TechManch: Marico’s Vrijesh Nagathan to discuss how tech can decode consumer needs
At the tenth edition of the conference, Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico, will engage in a fireside chat with...
Campaigns, Awards & Events
Festive Campaign
Oct 2023
Marico raised the outlay 25.3%.
AI Insights
AI
-
Increased Advertising Spend. Marico has raised its advertising expenditure by 25% in response to competitive pressures and to enhance brand visibility.
-
Strong Revenue Growth. The company achieved a 23% increase in revenue for Q1 FY27, indicating robust performance in the market.
-
Focus on Consumer Insights. Marico emphasizes the importance of consumer understanding in its brand building and marketing strategies, as highlighted by industry leaders.
FAQs
AI
Marico reported a 23% increase in revenue for Q1 FY27.
Marico has increased its advertising spend by 25%.
The revenue growth was supported by double-digit volume growth in India and continued brand investments.
Consumer insights play a crucial role in Marico's brand building and marketing strategies.
Marico is increasing brand investments to defend market share and strengthen its presence in a fragmented marketplace.
AI-assisted summary, reviewed by our newsroom
AI
Marico has reported a 23% increase in revenue for Q1 FY27, driven by a 25% rise in profit after tax and strong volume growth in India. The company has also increased its advertising spend by 25% to maintain visibility and defend market share amid rising competition in the FMCG sector.
Key Executives
3 People
AK
Amit Kumar Ghatak
Consumer Insight and Brand Building Expert
RR
Rajkumar Remalli
Media and Advertising Professional
VN
Vrijesh Nagathan
Chief Information & Digital Technology Officer