With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now...
Latest News
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From direct to diverse: Why India’s D2C playbook is moving beyond the websites
From Distribution to Attention: D2C founders on what it takes to build an iconic brand
At e4m D2C Summit, Deepak Gupta of Bombay Shaving Company & Shaily Mehrotra of FixDerma & FCL joined e4m Editor Tasmayee Laha Roy to decode how to sca...
Outsource machinery, not consumer: What does it take for legacy brands to go the D2C way
Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposi...
D2C brands look beyond ROAS as rising CAC puts profitability under the lens
Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends...
When AI mislabels a show, where does the ad land?
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind...
Retail media grows from ad channel to digital shelf rent
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
AI Insights
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D2C Strategy Evolution. Fixderma is adapting its D2C strategy to focus on brand ownership and consumer data management, which are crucial for long-term success in a competitive market.
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Focus on Sustainable Growth. The company is shifting its focus from immediate returns on ad spend (ROAS) to strategies that enhance customer retention and lifetime value, reflecting a broader industry trend.
FAQs
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Fixderma is known for its skincare products and its innovative approach to direct-to-consumer marketing.
Fixderma is focusing on brand ownership and consumer data management to enhance its D2C strategy.
Fixderma is following trends that prioritize sustainable growth, customer retention, and lifetime value over immediate conversions.
Key people associated with Fixderma include Shaily Mehrotra, who is involved in discussions about scaling consumer brands.
Fixderma participated in the e4m D2C Summit, discussing strategies for scaling consumer brands.
AI-assisted summary, reviewed by our newsroom
AI
Fixderma is actively participating in discussions around the evolving direct-to-consumer (D2C) landscape in India, emphasizing the importance of brand ownership and consumer data. The company is also focusing on sustainable growth strategies that prioritize customer retention and lifetime value over immediate conversions.
Key Executives
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Shaily Mehrotra
Executive