Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that despite restrictions on direct advertising, liquor brands cont...
Blue Tokai
9
Articles
2
Leadership Changes
5
Campaigns
Latest News
9 Articles
Surrogate Advertising: How liquor brands keep their voice alive
Hit or Miss: The week in ads
Empathy from Surf Excel, mischief from CRED and Rakhi Sawant, banter from Rohit and Virat: the 12 best ads of the week
Blue Dart appoints Rabindra Purohit as VP - Legal, Compliance & Company Secretary
His expertise spans corporate governance, ESG, ethics and compliance, regulatory affairs, intellectual property, cross-border legal operations
Imperial Blue’s Because, Men Will Be Men: ‘The humour has to feel current & not nostalgic’
Tilaknagar’s Ishwindar Singh and ad Director Roopali Singhal on bringing back the lift, putting women in on the joke and evolving an iconic franchise
New India, New Brands: The Evolution of Brand India
Hersh Bhandari writes how India’s shift towards technology, innovation and digital self-reliance is reshaping Brand India and giving rise to globally...
Blue Buzz strengthens advisory practice with Ashraf Engineer as Strategy Director
At Blue Buzz, Ashraf will focus on strengthening the firm’s strategic advisory offering
Men Will Be Men: The psychology behind the tagline
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
How silence is the new form of protest for several brands
Many brands have chosen to pause their marketing messages to solidarity with the student protests
How brands became part of Jantar Mantar protest
From food deliveries sent through consumer apps to businesses responding directly to protesters, corporate actions became a talking point alongside th...
Leadership Timeline
2 Updates
Oct 2026
Latest
Rabindra Purohit — VP - Legal, Compliance & Company Secretary (appointment)
Appointment of Rabindra Purohit as Vice President - Legal, Compliance & Company Secretary at Blue Dart.
Oct 2023
Ashraf Engineer — Strategy Director (appointment)
Ashraf Engineer has been appointed as Strategy Director at Blue Buzz, strengthening the firm's strategic advisory practice.
Campaigns, Awards & Events
Because, Men Will Be Men
Oct 2023
A new advertising campaign for Imperial Blue Packaged Drinking Water that revives the iconic humor of the bran...
Because, Men Will Be Men
Oct 2023
Revived its iconic ‘Men Will Be Men’ platform with a new campaign spotlighting the familiar quirks and awkward...
Men Will Be Men
Oct 2023
Imperial Blue's latest campaign promotes its brand through packaged drinking water, leveraging its established...
Men Will Be Men
Oct 2023
Imperial Blue's latest campaign, built around its familiar Men Will Be Men identity, raises questions about ho...
Men Will Be Men
Nov -0001
An iconic advertising campaign that resonated with audiences by understanding human psychology.
AI Insights
AI
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Market Positioning. Blue Tokai is positioning itself as a premium coffee brand in India, appealing to consumers who value quality and sustainability in their coffee choices.
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Growth Strategy. The company is part of the evolving landscape of Indian brands that are increasingly focusing on technology and innovation to enhance their market presence.
FAQs
AI
Blue Tokai is known for its premium coffee sourced from Indian coffee plantations, focusing on quality and sustainability.
Blue Tokai coffee can be purchased online through their official website and at select retail locations across India.
Yes, Blue Tokai offers coffee subscription services that allow customers to receive fresh coffee regularly.
Blue Tokai offers a variety of coffee blends, single-origin coffees, and brewing equipment.
Yes, Blue Tokai emphasizes sustainable sourcing and practices in its coffee production.
AI-assisted summary, reviewed by our newsroom
AI
Blue Tokai continues to strengthen its position in the Indian coffee market by focusing on quality and sustainability. The company is part of a broader trend of homegrown brands that are leveraging technology and innovation to appeal to a modern consumer base.