Two Indians part of Cannes Lions See It Be It programme

The programme gives women who face diversity challenges a platform to seek advice and mentoring from industry leaders.

by exchange4media Staff
Published - May 14, 2018 8:56 AM Updated: May 14, 2018 8:56 AM

Two Indians have made it to the Cannes Lions See It Be It programme. Harshada Menon, Associate Creative Director, Ogilvy & Mather Mumbai and Gayatri Sriram, Digital Creative Head – Delhi, FCB Ulka, are part of the programme that gives women who face diversity challenges a platform to seek advice and mentoring from industry leaders.

This year the 20 women are part of the program; an increase of five participants on previous years. See It Be It is now in its fifth year. “This initiative was launched to address the issue of gender disparity in the senior levels of the creative industry. While there has been some progress, the dial is moving far too slowly and by supporting exceptional female talent we believe we’ll help shift the balance,” said Louise Benson, Cannes Lions’ Executive Lead on See It Be It.

As special guests of Cannes Lions, the See It Be It group receives a curated programme of events including executive training, creative masterclasses, an insider tour of a Cannes Lions jury room, exclusive networking opportunities and mentoring from some of the most successful leaders in the global branded communications industry. Travel, accommodation and a Complete Festival pass are also included, for a career changing experience.

This year’s See It Be It Ambassador, Chloe Gottlieb, Chief Creative Officer, R/GA will lead the group onsite and provide counsel and guidance for the 20 women. Speaking on the announcement Chloe said, “Each one of these talented women has overcome significant barriers to arrive at this moment. Helping them stay the course to realize their potential means our entire industry benefits from their leadership. When they see us, they see what is possible. When we see them, we see a brighter future.”

The 18 others who will be joining Harshada and Gayatri at Cannes are:

Rita Anyango, Creative Director, Project Manager, Crossroads Digital Multimedia, Uganda
Lama Bawadi, Senior Copywriter, Leo Burnett Beirut, Lebanon
Dominique Curtis, Senior Copywriter, R/GA Austin, USA
Deniz Dülgeroğlu, Copywriter, Rafineri Ad Agency, Turkey
Karen Ferry, Senior Copywriter, Leo Burnett Sydney, Australia
Jessica Gomes, Digital Copywriter, Lapis Raro, Brazil
Lauren Haberfield, Art Director, McCann Paris, France
Leah Juaymah Mababangloob, Senior Art Director, LEGO System A/S, Denmark
Maribel Maneiro, Creative Director from Agency Raya, Chile
Melanie Matlock, Copywriter, J. Walter Thompson Atlanta, USA
Prajakta More, Conceptual Creative, Geometry Global, Dubai, UAE
Lydia Pang, Creative Director, Refinery29, USA
Meghan Patenaude, Art Supervisor, McCann Health New York, USA
Alexandra Sobiecki, Associate Creative Director, Spotify, USA
Erica Stevens, Senior Art Director, Translation, USA
Alexandra Vaca, Associate Creative Director, Commonwealth/McCann, Ecuador
Simina Zidaru, Senior Copywriter, Mullen Lowe, Romania

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