Date-wise News
IBM’s Virginia Sharma joins LinkedIn APAC as Director, Marketing

Sharma quit IBM after a 15-year stint. In her new role, she is responsible for building a high impact team across APAC to develop digital demand generation campaigns to grow the LinkedIn Talent Solutions Business in the region

exchange4media Staff Jul 3, 2014 7:18 PM

Chandramohan Mehra quits SBI Life, intends to join entertainment industry

Mehra, Country Head - Emerging Business, SBI Life Insurance, has quit the company after a stint of eight years. Sources confirm that he is set to join the entertainment industry in the coming weeks

exchange4media Staff Jul 3, 2014 8:56 AM

Guest Column: Email Marketing - the rise of the Phoenix

Far from fading into oblivion with the advent of smartphones & tablets, buoyed by these devices, email marketing continues to be a leading direct channel for personal & marketing communications, says ITC Infotech's Shivani Kapoor

Shivani Kapoor Jul 3, 2014 8:50 AM

MIB extends FM migration GOPA till March 31, 2015

With the Govt yet to announce its decision on TRAI's recommendations on the Phase III migration, radio operators are concerned about when they will get clarity on this particular issue

Abhinn Shreshtha Jul 3, 2014 8:28 AM

Tree Design wins advertising mandate for Eddy Tablets

Launched by Metis, an education solutions company, the tablet is Android-powered kids' learning tablet, focusing on educator selected learning content

exchange4media Staff Jul 3, 2014 8:23 AM

Crosshairs Communication bags PR & SM mandate for Deutsche Bank Urban Age Award 2014

The travelling award worth Rs 48 lakh was set up to recognise creative solutions to the problems and opportunities that face more than half the world’s population now living in cities

exchange4media Staff Jul 3, 2014 8:06 AM

EY releases its 10th Capital Confidence Barometer for the M&E industry

More M&E companies expect to pursue acquisitions in the next year than at any time in the last two years. Readily available credit and financing, high equity valuations & market stability are enabling them to charge forward with strategic plans, according to the report

exchange4media Staff Jul 3, 2014 8:04 AM

ET NOW gears up programming line-up to decode Budget 2014

Taglined 'The Big Reset', the programming includes content on key sectoral expectations & economic imperatives. Economists Bibek Debroy and Mythili Bhusnurmath will be commenting exclusively on ET NOW

exchange4media Staff Jul 3, 2014 8:01 AM

President of India Pranab Mukherjee joins Twitter

So far the account has gained around 34,000 followers. Prime Minister Narendra Modi in his welcome tweet said, "Welcoming @RashtrapatiBhvn to Twitter! Will be a wonderful medium for the people to connect with the President & his office"

exchange4media Staff Jul 3, 2014 7:59 AM

Flexible yet focused: The media mix that worked wonders for Luxor

A smart mix of TV & print has given Luxor the winning edge in the urban as well as the up and coming cities of India, creating a strong brand presence in the stationery market. exchange4media delves into the Group's marketing strategy

Ankur Gaurav and Rashi Bisaria Jul 3, 2014 7:55 AM

Today's Neanderthal-style marketing destroys value

Marketers & agencies are putting the very survival of their brands at risk with a fundamentally broken, wasteful, increasingly irrelevant marketing model that ignores new realities, say Michael Karg, CEO, International, Razorfish

Michael Karg Jul 3, 2014 7:52 AM

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