Date-wise News
2-min video: Karthi Marshan on nuances of BFSI marketing?blur=25

For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group

Abhinav Trivedi Mar 12, 2013 10:31 PM

Delhi Press in revamp mode; beefs up magazine bouquet?blur=25

A series of on-ground activities have been lined up to build greater connect and consolidate foothold in all the genres that the group is present in

Abid Hasan Mar 12, 2013 8:53 PM

Unfold a murder mystery, the Mentos way?blur=25

Sticking to the essence of humour & wit, Mentos’ latest campaign is based on the insight that people have a natural fascination for puzzles & mysteries

Twishy Mar 12, 2013 8:10 PM

Ten PR professionals inducted into PRCI Hall of Fame?blur=25

Among the winners this year are Abhijit Sarkar of Sahara India, Centum Advtg’s Rakesh Gulati, Reliance Capital’s Sharad Goel & ITDC’s Promila Parothi

exchange4media Staff Mar 12, 2013 8:05 PM

Creative Thinks Media creates radio road block for Victory Ace?blur=25

The road block was carried out across five FM stations simultaneously – Oye FM, Hitz FM, Radio One, Radio City and Red FM

Shanta Saikia Mar 12, 2013 8:04 PM

Soho Square wins creative duties of H&R Johnson?blur=25

The win comes on the back of a close door evaluation between three agencies in Mumbai; the size of the business is approximately Rs 15 crore

exchange4media Staff Mar 12, 2013 7:58 PM

How Titan Eye Plus increased Twitter follower base by 30% in 60 mins??blur=25

Banking on cricket mania, the brand started Twitter initiative #specxyviru when speculation was rife that Virender Sehwag would wear spectacles on the field

Abhinav Trivedi Mar 12, 2013 7:57 PM

"People are not interested in messages, they are interested in stories"?blur=25

KV Sridhar, Leo Burnett's Chief Creative Officer India Subcontinent talks about the importance of story-telling, shift towards the new 4Ps of marketing and more...

Twishy Mar 12, 2013 7:53 PM

The Economist MD takes on additional charge?blur=25

Suprio Guha Thakurta will take on the additional responsibility of Managing Director - Circulation, Asia-Pacific from April 1, 2013

exchange4media Staff Mar 12, 2013 7:33 PM

FB Graph Search: What is in store for Indian marketers??blur=25

The tool gives marketers a fair scope to promote discoverability backed by user choice but does not help at every touch-point due to lack of context in data

Saloni Surti Mar 12, 2013 7:25 PM

ET takes a stand against ‘Half Knowledge’ with new campaign?blur=25

The initiative aims to position Economic Times as a brand that provides incisive & analytical coverage and hence, a source of complete knowledge

Priyanka Mehra Mar 12, 2013 7:25 PM

Wunderman revamps global governance as part of reorganisation?blur=25

The new structure will give more opportunities for senior business leaders to share intellectual capital across geographies and disciplines

exchange4media Staff Mar 12, 2013 7:20 PM

Social Wavelength wins Social Media Agency of the Year Award for 2nd yr?blur=25

Social Wavelength also bagged the Social Media Campaign of the Year award for its ‘Tweet A Tab’ campaign for Reliance Communications

exchange4media Staff Mar 12, 2013 7:16 PM

Publicis Groupe acquires digital marketing firm Convonix?blur=25

Convonix will now align with Starcom MediaVest Group in India and operate as SMG Convonix, with two market-facing brands – SMG Digital and Convonix

exchange4media Staff Mar 12, 2013 7:11 PM

OOH Advertising Awards to honour innovative use of transit media?blur=25

Given the growing clout of transit media & innovative usage, the Awards will honour the best ad campaigns that have leveraged this medium to the hilt

Priyanka Nair Mar 12, 2013 7:09 PM