Date-wise News
2-min video: Karthi Marshan on nuances of BFSI marketing

For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group

Abhinav Trivedi Mar 12, 2013 10:31 PM

Delhi Press in revamp mode; beefs up magazine bouquet

A series of on-ground activities have been lined up to build greater connect and consolidate foothold in all the genres that the group is present in

Abid Hasan Mar 12, 2013 8:53 PM

Unfold a murder mystery, the Mentos way

Sticking to the essence of humour & wit, Mentos’ latest campaign is based on the insight that people have a natural fascination for puzzles & mysteries

Twishy Mar 12, 2013 8:10 PM

Ten PR professionals inducted into PRCI Hall of Fame

Among the winners this year are Abhijit Sarkar of Sahara India, Centum Advtg’s Rakesh Gulati, Reliance Capital’s Sharad Goel & ITDC’s Promila Parothi

exchange4media Staff Mar 12, 2013 8:05 PM

Creative Thinks Media creates radio road block for Victory Ace

The road block was carried out across five FM stations simultaneously – Oye FM, Hitz FM, Radio One, Radio City and Red FM

Shanta Saikia Mar 12, 2013 8:04 PM

Soho Square wins creative duties of H&R Johnson

The win comes on the back of a close door evaluation between three agencies in Mumbai; the size of the business is approximately Rs 15 crore

exchange4media Staff Mar 12, 2013 7:58 PM

How Titan Eye Plus increased Twitter follower base by 30% in 60 mins?

Banking on cricket mania, the brand started Twitter initiative #specxyviru when speculation was rife that Virender Sehwag would wear spectacles on the field

Abhinav Trivedi Mar 12, 2013 7:57 PM

"People are not interested in messages, they are interested in stories"

KV Sridhar, Leo Burnett's Chief Creative Officer India Subcontinent talks about the importance of story-telling, shift towards the new 4Ps of marketing and more...

Twishy Mar 12, 2013 7:53 PM

The Economist MD takes on additional charge

Suprio Guha Thakurta will take on the additional responsibility of Managing Director - Circulation, Asia-Pacific from April 1, 2013

exchange4media Staff Mar 12, 2013 7:33 PM

FB Graph Search: What is in store for Indian marketers?

The tool gives marketers a fair scope to promote discoverability backed by user choice but does not help at every touch-point due to lack of context in data

Saloni Surti Mar 12, 2013 7:25 PM

ET takes a stand against ‘Half Knowledge’ with new campaign

The initiative aims to position Economic Times as a brand that provides incisive & analytical coverage and hence, a source of complete knowledge

Priyanka Mehra Mar 12, 2013 7:25 PM

Wunderman revamps global governance as part of reorganisation

The new structure will give more opportunities for senior business leaders to share intellectual capital across geographies and disciplines

exchange4media Staff Mar 12, 2013 7:20 PM

Social Wavelength wins Social Media Agency of the Year Award for 2nd yr

Social Wavelength also bagged the Social Media Campaign of the Year award for its ‘Tweet A Tab’ campaign for Reliance Communications

exchange4media Staff Mar 12, 2013 7:16 PM

Publicis Groupe acquires digital marketing firm Convonix

Convonix will now align with Starcom MediaVest Group in India and operate as SMG Convonix, with two market-facing brands – SMG Digital and Convonix

exchange4media Staff Mar 12, 2013 7:11 PM

OOH Advertising Awards to honour innovative use of transit media

Given the growing clout of transit media & innovative usage, the Awards will honour the best ad campaigns that have leveraged this medium to the hilt

Priyanka Nair Mar 12, 2013 7:09 PM