Date-wise News
For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group
Abhinav Trivedi Mar 12, 2013 10:31 PM
A series of on-ground activities have been lined up to build greater connect and consolidate foothold in all the genres that the group is present in
Abid Hasan Mar 12, 2013 8:53 PM
Sticking to the essence of humour & wit, Mentos’ latest campaign is based on the insight that people have a natural fascination for puzzles & mysteries
Among the winners this year are Abhijit Sarkar of Sahara India, Centum Advtg’s Rakesh Gulati, Reliance Capital’s Sharad Goel & ITDC’s Promila Parothi
exchange4media Staff Mar 12, 2013 8:05 PM
The road block was carried out across five FM stations simultaneously – Oye FM, Hitz FM, Radio One, Radio City and Red FM
Shanta Saikia Mar 12, 2013 8:04 PM
The win comes on the back of a close door evaluation between three agencies in Mumbai; the size of the business is approximately Rs 15 crore
exchange4media Staff Mar 12, 2013 7:58 PM
Banking on cricket mania, the brand started Twitter initiative #specxyviru when speculation was rife that Virender Sehwag would wear spectacles on the field
Abhinav Trivedi Mar 12, 2013 7:57 PM
KV Sridhar, Leo Burnett's Chief Creative Officer India Subcontinent talks about the importance of story-telling, shift towards the new 4Ps of marketing and more...
Suprio Guha Thakurta will take on the additional responsibility of Managing Director - Circulation, Asia-Pacific from April 1, 2013
exchange4media Staff Mar 12, 2013 7:33 PM
The tool gives marketers a fair scope to promote discoverability backed by user choice but does not help at every touch-point due to lack of context in data
Saloni Surti Mar 12, 2013 7:25 PM
The initiative aims to position Economic Times as a brand that provides incisive & analytical coverage and hence, a source of complete knowledge
Priyanka Mehra Mar 12, 2013 7:25 PM
The new structure will give more opportunities for senior business leaders to share intellectual capital across geographies and disciplines
exchange4media Staff Mar 12, 2013 7:20 PM
Social Wavelength also bagged the Social Media Campaign of the Year award for its ‘Tweet A Tab’ campaign for Reliance Communications
exchange4media Staff Mar 12, 2013 7:16 PM
Convonix will now align with Starcom MediaVest Group in India and operate as SMG Convonix, with two market-facing brands – SMG Digital and Convonix
exchange4media Staff Mar 12, 2013 7:11 PM
Given the growing clout of transit media & innovative usage, the Awards will honour the best ad campaigns that have leveraged this medium to the hilt
Priyanka Nair Mar 12, 2013 7:09 PM
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