Date-wise News
The Caravan presents 2nd issue of Caravan Style and Living

Still in its initial phase, the next few issues of high-end style and luxury publication ‘Caravan Style and Living’ will be published quarterly alongside ‘The Caravan’

exchange4media Staff Nov 7, 2012 10:59 PM

Zovi TVC idea is regular and obvious: Experts

The storytelling has not been done aptly. The brand introduction in the film lacks connect, say creative honchos

Deepa Balasubramanian Nov 7, 2012 8:01 PM

UTV Bindass rests less with ‘Superdude’

The campaign, which is based on ‘play more rest less’ quotient, is spread across OOH, on-ground, TV, digital & merchandising

Synjini Nandi Nov 7, 2012 7:59 PM

Loop Mobile undertakes 360° advertising - literally

The brand has put up an OOH display on a 360-degree round LED at Mumbai CST. The campaign is rolled out for 3 months

Priyanka Nair Nov 7, 2012 7:51 PM

Colors ups interactivity quotient for ‘Bigg Boss’

Colors has launched a ‘Bigg Boss’ application on Android and IOS platforms, enabling viewers 24x7 live access into the Bigg Boss house

exchange4media Staff Nov 7, 2012 7:41 PM

Max Bupa Walk for Health attracts over 11,000 people

Max Bupa Health Insurance Company joined hands with Times Now to host the multi-city initiative in Mumbai, Bangalore and Delhi on November 4

exchange4media Staff Nov 7, 2012 7:23 PM

Govt firm on Mar 31 deadline for DAS Phase 2

Armed with the learnings of Phase 1 of digitisation, the Govt has set in motion the process to meet the DAS deadline of March 31, 2013 in 38 cities

exchange4media Staff Nov 7, 2012 7:18 PM

Radio needs govt support: Anurradha Prasad

The AROI President shares the radio industry’s wish list from I&B Ministry; talks about the impetus that radio requires from the govt

Saloni Surti Nov 7, 2012 7:16 PM

Is digital a better advertising launch pad?

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Twishy Nov 7, 2012 7:11 PM

STAR India takes brand STAR beyond television

The Network has associated with ‘Smaaash’, an entertainment centre that will provide international quality cricket experience to sport buffs

exchange4media Staff Nov 7, 2012 7:01 PM

Mid Day Corp Soccer Championship - Season 3 concludes

Team Hutchinson Global Services retained the trophy by defeating Team Serco Global Services 2-0 in the finals

exchange4media Staff Nov 7, 2012 6:55 PM

Guest Column: “India is still the toast of Silicon Valley”

India is a key market for any organisation looking at growth, says Lara Balsara of Madison World

Lara Balsara Nov 7, 2012 6:53 PM

Nokia, Idea jointly push for mobile Internet adoption

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

exchange4media Staff Nov 7, 2012 6:50 PM