Still in its initial phase, the next few issues of high-end style and luxury publication ‘Caravan Style and Living’ will be published quarterly alongside ‘The Caravan’

exchange4media Staff Nov 7, 2012 10:59 PM

The storytelling has not been done aptly. The brand introduction in the film lacks connect, say creative honchos

Deepa Balasubramanian Nov 7, 2012 8:01 PM

The campaign, which is based on ‘play more rest less’ quotient, is spread across OOH, on-ground, TV, digital & merchandising

Synjini Nandi Nov 7, 2012 7:59 PM

The brand has put up an OOH display on a 360-degree round LED at Mumbai CST. The campaign is rolled out for 3 months

Priyanka Nair Nov 7, 2012 7:51 PM

Colors has launched a ‘Bigg Boss’ application on Android and IOS platforms, enabling viewers 24x7 live access into the Bigg Boss house

exchange4media Staff Nov 7, 2012 7:41 PM

Max Bupa Health Insurance Company joined hands with Times Now to host the multi-city initiative in Mumbai, Bangalore and Delhi on November 4

exchange4media Staff Nov 7, 2012 7:23 PM

Armed with the learnings of Phase 1 of digitisation, the Govt has set in motion the process to meet the DAS deadline of March 31, 2013 in 38 cities

exchange4media Staff Nov 7, 2012 7:18 PM

The AROI President shares the radio industry’s wish list from I&B Ministry; talks about the impetus that radio requires from the govt

Saloni Surti Nov 7, 2012 7:16 PM

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Twishy Nov 7, 2012 7:11 PM

The Network has associated with ‘Smaaash’, an entertainment centre that will provide international quality cricket experience to sport buffs

exchange4media Staff Nov 7, 2012 7:01 PM

Team Hutchinson Global Services retained the trophy by defeating Team Serco Global Services 2-0 in the finals

exchange4media Staff Nov 7, 2012 6:55 PM

India is a key market for any organisation looking at growth, says Lara Balsara of Madison World

Lara Balsara Nov 7, 2012 6:53 PM

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

exchange4media Staff Nov 7, 2012 6:50 PM