Following a four-way pitch, Star Health and Allied Insurance Company has appointed TBWA\India as its creative agency. McCann Erickson, Draft FCB Ulka and incumbent Network Advertising were the other agencies involved in the multi-agency pitch process. The size of the business could not be ascertained however industry sources informed that Star Health had spent about Rs 7-8 crore in different types of media last year and this year, the company is planning to increase spends due to increased domain competition.
“I don’t subscribe to the fact that radio has lost its gravity. All the numbers contradict that statement, and radio is today one of the few industries to project a double digit growth. However, audience engagement is critical for the health of any media house. A lot of effort goes into developing contests and promotions to keep our listeners interested and involved in the product,” says S Keerthivasan, Business Head, HT Music & Entertainment Ltd.
Spanish food major Borges is setting up a subsidiary in India to make available a range of olive oils. The company has earmarked 20 per cent of its budget for marketing. Borges plans to aggressively look at investments in marketing campaigns aimed at creating awareness amongst Indian consumers for olive oil and its health benefits.
For the first six months of 2010, McDonalds had been targeting its customer base and target audience with its ‘Extra Value Meal’ proposition, and now, the company is looking to strongly establish the daily affordability and unique taste quotient of McDonald’s products.
Though, there have been shopping portals such as eBay, Indiatimes Shopping, Homeshop18 and Futurebazaar, only a handful of brands have seriously ventured into direct e-Commerce. Now, some well-known names like Microsoft, Tanishq and Domino’s are venturing into the e-Commerce space, offering their services online in India.
With most DTH players offering high definition television, the space is set to see some tough competition. Buoyed by the ongoing FIFA World Cup and the forthcoming Commonwealth Games, HDTV is witnessing a growth spurt in India. While media planners are excited about HDTV, they feel spectrum and bandwidth for HD transmission pose the biggest problem.
Max New York Life has revised its work allotment to agencies and has moved its CRM and Activation business from M&C Saatchi to EuroRSCG. This apart, O&M, which is also managing the brand, has been re-assigned the duties on project-based arrangement from retainership contract.
In a rare development at the Advertising Agencies Association of India (AAAI), Colvyn Harris (CEO, JWT India), who is currently the Association’s President, has decided to not continue with the second year of his term. Conventionally, DraftFCB’s Nagesh Alai, who is currently the Vice President, would have taken over as President. However, the AAAI is in an unusual situation, since Dentsu India’s Chairman Sandeep Goyal has stated that he would stand for the AAAI President election this term. After many years, the AAAI would witness a President election.
Close on the heels of winning the INQ Mobile and IMN News (NewsX) businesses, MPG has added yet another account to its kitty – M3M India Ltd. The size of the business is estimated to be in excess of Rs 20 crore. The win comes on the back of a multi-agency pitch. This is the first time that the client has hired a media agency.