Date-wise News
Karishma Initiative bags Hamdard’s media biz?blur=25

Following a multi-agency pitch, Hamdard (Wakf) Laboratories, Delhi has assigned Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Pvt Ltd as its media AOR. The agency will handle the entire product portfolio including its hero brands - RoohAfza, Safi, Roghan Badam Shirin, Cinkara. The pitch saw participation of five agencies besides Lintas India’s Karishma Initiative. The account size is pegged at Rs 30 crore.

Tasneem Limbdiwala Mar 15, 2010 3:58 PM

NID seeks to demystify IP rights for design protection?blur=25

Intellectual property rights came under intense scrutiny at a day-long awareness workshop hosted by the National Institute of Design in the Capital on March 13, 2010. The workshop, fourth in the series, sought to demystify the entire process of getting a design registered and saw lively debates on the entire patenting process.

Nitin Pandey Mar 15, 2010 8:33 AM

Personal care advertising in print up 31 pc during 2009: AdEx Analysis?blur=25

Personal care advertising in print grew by 31 per cent during 2009, as compared to 2008. The personal healthcare sub-sector led the advertising of personal care sector in print. Ratan Ayurvedic Sansthan was the top advertiser under personal care sector in print, while Dove Hair Fall Therapy System occupied the top position among the new brands.

exchange4media Staff Mar 15, 2010 8:31 AM

GenNext Media Magnate: Anwesh Bose – The surround media planner?blur=25

In a career spanning 12 years, Anwesh Bose, Chief Growth Officer, Dentsu Media, has worked on wide ranging product categories and brands. Bose calls himself a ‘Surround Media Planner’ and believes that it’s time we stop seeing the consumer as a mere ‘statistic’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

exchange4media Staff Mar 15, 2010 8:30 AM

HT, Mid-Day join the IPL3 blitz with mass level print activity?blur=25

IPL3 has been witnessing various marketing activities around it. Joining this bandwagon were Hindustan Times and Mid-Day, which brought out no less than eight full page ads on their front page, denoting the eight IPL teams for their editions on March 12, 2010, the day the tournament kicked off. The entire mass level print activity for HT was conceptualised by Maxus, while Ogilvy India is the creative agency for the print campaign.

exchange4media Mumbai Bureau Mar 15, 2010 8:29 AM

Chennai-based SRM Group to launch Tamil TV channel for youth?blur=25

Diversified Chennai-based SRM Group, which launched Tamil weekly magazine ‘Puthiya Thalaimurai’ in October 2009 under it’s media division, Generation Now Media, is gearing up to further expand as a media conglomerate. In the pipeline is a Tamil satellite television channel for youth. RP Sathyanarayanan, MD, SRM Group, shares the Group’s plans with exchange4media.

Judy Franko Mar 15, 2010 8:28 AM

Donear Suitings opts for Thought Bubbles following multi-agency pitch?blur=25

Donear Industries Ltd has appointed Thought Bubbles, the agency led by Manoj Motiani, for the advertising duties for Donear Suitings & Shirtings. The win comes in a wake of a multi-agency pitch. The ad spend is estimated in the region of Rs 8-10 crore. The media part of the business will be handled internally by Donear Industries Ltd.

Tasneem Limbdiwala Mar 15, 2010 8:26 AM

Noorings: Looking forward to the ‘Karan Johar Effect’ at FICCI Frames?blur=25

The announcement of Karan Johar as the Co-Chairman of FICCI Frames has led to many conversations on what this new thinking, known for its creative and freshness, and more importantly, ideas that can engage the younger audience, bring to FICCI Frames, which is now in its 11th year.

Noor Fathima Warsia Mar 15, 2010 8:25 AM

The case of two measurements: aMap there, but TAM is the single industry currency?blur=25

The media industry has often got caught in the debate whether two measurement systems would help the industry grow or create a recipe for disaster for media sellers and buyers alike. The merger of NRS and IRS may have sorted that dilemma for the print industry and the clear strength of TAM Media Research has kept things simple for the broadcasting industry. However, aMap is present as a second television measurement system, and time and again has created the dreaded confusion as well.

Noor Fathima Warsia Mar 15, 2010 8:24 AM

Domor and TNS launch study to measure effectiveness of cricketing events?blur=25

Domor Communication Consulting, in partnership with TNS, has kicked off a marketing effectiveness study, termed as ‘Consumer Response to Investment in Cricket’ (CRIC). CRIC is aimed at measuring the effectiveness of cricketing events largely for sponsors/advertisers who use these events as a marketing platform.

exchange4media Mumbai Bureau Mar 15, 2010 8:22 AM

With 6.95 TRP, DLF IPL3 opening match delivers better than last season?blur=25

TAM Media Research has released the numbers for the opening match and inaugural ceremony of DLF IPL – Season 3. Whether it is another signal of a recovering economy or the fact that IPL is back in India, but with a TRP of 6.95 in the six metros, the opening match has scored better than last season, however not as high as Season 1. TAM has also released the numbers for digital households.

Noor Fathima Warsia Mar 15, 2010 8:21 AM