Following a multi-agency pitch, Hamdard (Wakf) Laboratories, Delhi has assigned Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Pvt Ltd as its media AOR. The agency will handle the entire product portfolio including its hero brands - RoohAfza, Safi, Roghan Badam Shirin, Cinkara. The pitch saw participation of five agencies besides Lintas India’s Karishma Initiative. The account size is pegged at Rs 30 crore.
Intellectual property rights came under intense scrutiny at a day-long awareness workshop hosted by the National Institute of Design in the Capital on March 13, 2010. The workshop, fourth in the series, sought to demystify the entire process of getting a design registered and saw lively debates on the entire patenting process.
Personal care advertising in print grew by 31 per cent during 2009, as compared to 2008. The personal healthcare sub-sector led the advertising of personal care sector in print. Ratan Ayurvedic Sansthan was the top advertiser under personal care sector in print, while Dove Hair Fall Therapy System occupied the top position among the new brands.
In a career spanning 12 years, Anwesh Bose, Chief Growth Officer, Dentsu Media, has worked on wide ranging product categories and brands. Bose calls himself a ‘Surround Media Planner’ and believes that it’s time we stop seeing the consumer as a mere ‘statistic’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
IPL3 has been witnessing various marketing activities around it. Joining this bandwagon were Hindustan Times and Mid-Day, which brought out no less than eight full page ads on their front page, denoting the eight IPL teams for their editions on March 12, 2010, the day the tournament kicked off. The entire mass level print activity for HT was conceptualised by Maxus, while Ogilvy India is the creative agency for the print campaign.
Diversified Chennai-based SRM Group, which launched Tamil weekly magazine ‘Puthiya Thalaimurai’ in October 2009 under it’s media division, Generation Now Media, is gearing up to further expand as a media conglomerate. In the pipeline is a Tamil satellite television channel for youth. RP Sathyanarayanan, MD, SRM Group, shares the Group’s plans with exchange4media.
Donear Industries Ltd has appointed Thought Bubbles, the agency led by Manoj Motiani, for the advertising duties for Donear Suitings & Shirtings. The win comes in a wake of a multi-agency pitch. The ad spend is estimated in the region of Rs 8-10 crore. The media part of the business will be handled internally by Donear Industries Ltd.
The announcement of Karan Johar as the Co-Chairman of FICCI Frames has led to many conversations on what this new thinking, known for its creative and freshness, and more importantly, ideas that can engage the younger audience, bring to FICCI Frames, which is now in its 11th year.
The media industry has often got caught in the debate whether two measurement systems would help the industry grow or create a recipe for disaster for media sellers and buyers alike. The merger of NRS and IRS may have sorted that dilemma for the print industry and the clear strength of TAM Media Research has kept things simple for the broadcasting industry. However, aMap is present as a second television measurement system, and time and again has created the dreaded confusion as well.
Domor Communication Consulting, in partnership with TNS, has kicked off a marketing effectiveness study, termed as ‘Consumer Response to Investment in Cricket’ (CRIC). CRIC is aimed at measuring the effectiveness of cricketing events largely for sponsors/advertisers who use these events as a marketing platform.
TAM Media Research has released the numbers for the opening match and inaugural ceremony of DLF IPL – Season 3. Whether it is another signal of a recovering economy or the fact that IPL is back in India, but with a TRP of 6.95 in the six metros, the opening match has scored better than last season, however not as high as Season 1. TAM has also released the numbers for digital households.