The case of two measurements: aMap there, but TAM is the single industry currency

The media industry has often got caught in the debate whether two measurement systems would help the industry grow or create a recipe for disaster for media sellers and buyers alike. The merger of NRS and IRS may have sorted that dilemma for the print industry and the clear strength of TAM Media Research has kept things simple for the broadcasting industry. However, aMap is present as a second television measurement system, and time and again has created the dreaded confusion as well.

e4m by Noor Fathima Warsia
Published: Mar 15, 2010 8:24 AM  | 4 min read
The case of two measurements: aMap there, but TAM is the single industry currency

Very recently, the television industry again witnessed the problems that two measurement systems can create. In the Budget week, while aMap showed Bloomberg UTV to be the leader, TAM Media Research showed CNBC-TV18 continuing its reign. Bloomberg UTV advertised its aMap score, and CNBC TV18 called this ‘manipulative’ once the TAM numbers were out. Next, Bloomberg UTV slapped a defamatory notice on CNBC-TV18’s Managing Editor, stating that his comments against the channel could be detrimental to Bloomberg UTV’s business interests. CNBC-TV18 replied by saying that it had not mentioned any channel’s name. Bloomberg UTV is still contemplating taking the channel to court.

While this is just channel wars, the broad question is when there is the presence of two measurement systems – where even the later entrant, aMap is now five years old – how are the industry stakeholders looking at the two systems.

TAM is currency

Over the years, TAM Media Research has established itself as the industry benchmark, and the reliable currency that channels and media agencies converse on. While this is true for all agencies, the reasons vary. The most popular one being – two heads are not better than one when it comes to industry currency.

R Gowthaman (GMan), Leader, Mindshare South Asia, explained that when share of voice of any plan was tracked, and aspects such as cost per rating point (CPRP) was measured to gauge the share built on the basis of reach and frequency, TAM data was used. He said, “From a client viewpoint, the only data used is TAM data, and nothing else.”

Ajit Varghese, MD, Maxus India, reiterated GMan’s point and said, “TAM Media Research is industry backed and we use that alone. We don’t feel the need to operate on two data systems and add to the confusion. TAM has been able to shell out robust and consistent programme trends and meets the industry standards.”

Most industry leaders are of the opinion that TAM Media Research has been able to meet the industry’s needs and set new standards. TME’s President, Divya Radhakrishnan, voiced the same opinion, stating, “TAM has superior software and we have great comfort with its methodology. While aMap data is available overnight, the time that TAM takes is also used for data validation, and hence, it has been able to create trust in the industry.”

NP Sathyamurthy, CEO, Karishma Initiative, explained that while at present, TAM was used for all commercial transactions, one reason for that also was that not many channels were using aMap data, and TAM Media was the more prevalent data available.

Mediaedge:cia India’s MD, T Gangadhar, explained the measurement scenario in one sentence, “Two data systems is the perfect recipe for disaster – why would anyone want to do that? And you don’t need anything since TAM is robust and addresses industry needs.”

aMap used by broadcasters

One of the key reasons that the industry still has aMap data is due to the broadcaster support that the measurement system sees. Industry leaders believe that the overnight availability of data helps broadcasters and can help media planners as well in big ticket properties and new launches.

GMan observed, “The overnight availability of data helps channels in tracking the performance of new launches, or even course correcting when it comes to key properties.” Sathyamurthy, too, pointed out that aMap had the advantage of speed. On this point, Radhakrishnan said, “The advantage of speed is of no great consequence to agencies and even advertisers, but it makes a difference to channels. The more proactive channels can refer to these to gauge how a change is working for them, or for competition, and what can be done about it.”

As is known, TAM Media Research would be giving data bi-weekly soon and is constantly updating its universe and offering new services to the industry. aMap, on the other hand, has undertaken several new initiatives, too, but has to still earn industry trust. Media agency heads and channel owners have their own ways of gauging how much TAM would rating be if aMap has a certain number, but it is still the TAM number that aids in the final decision. Industry leaders like GMan are of the opinion that it would depend on how the two systems co-exist to know whether we would still have a two-data system in the market a few years from now.

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Vikram Kirloskar, Toyota Kirloskar’s Vice-Chairman, no more

Media reports say he died of a heart attack

By exchange4media Staff | Nov 30, 2022 7:44 AM   |   1 min read

Kirloskar

Toyota Kirloskar Vice-Chairman Vikram Kirloskar has passed away.

According to media reports, he died of a heart attack on Tuesday. He was 64.

As per a post put out by Toyota India, his funeral will be held on Wednesday in Bengaluru.

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Adani Group gains 99.5% shares of NDTV promoter firm RRPR Holding

With the transfer of shares, Adani Group will now have 29.18% stake in the network

By exchange4media Staff | Nov 29, 2022 8:13 AM   |   1 min read

ndtv

NDTV on Monday said that its promoter firm RRPR Holding Private Limited has transferred 99.5% of its equity to Adani-owned Vishvapradhan Commercial Vishvapradhan Commercial private limited (VCPL). The move makes Adani Group's takeover of the media firm more imminent.

With the transfer of equity, Adani Group will now have a 29.18% stake in NDTV. Adani has also presented an open offer between November 22 and December 5 for an additional 26% stake in the company. 

According to exchange data, the open offer drew bids for 5.3 million shares, which is around 32% of the 16.7 million shares on offer.

VCPL, AMG Media Networks and Adani Enterprises Ltd had also proposed to acquire 1.67 crore equity shares at an offer price of Rs 294 per share.

Back in August, Adani Group revealed plans to acquire a majority stake in the network. A decade ago, NDTV founders Pranoy and Radhika Roy had taken a loan of Rs 4 billion from AMG Media Networks Limited, a company acquired by Adani.

As an offer, the media company issued warrants that allowed the group to claim a 29.1% stake in the newsgroup.

Back in August, NDTV tried to block the transfer of shares, stating that its founders have been barred from buying or selling shares in India's securities market and hence cannot transfer shares that Adani Group was trying to acquire.

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Amazon says it hasn’t fired any employee

In a submission to the Labour Ministry, Amazon has said only those employees who opted for the separation programme have been relieved

By exchange4media Staff | Nov 25, 2022 10:06 AM   |   1 min read

Amazon

Amazon India has informed the labour ministry that it has not fired any employee but relieved those who opted for the separation programme and accepted a severance package.

Representatives of the eCommerce company met the labour ministry official and denied the allegations.

Meanwhile, Amazon warehouse workers across 40 countries have decided to take out protests and walkouts on Friday.

This coincides with the Black Friday sales when online shopping is supposed to peak.

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e4m-DNPA virtual roundtables to address digital media opportunities, big-tech malpractices

The roundtables are the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January

By exchange4media Staff | Nov 24, 2022 2:47 PM   |   2 min read

dnpa

The digital media ecosystem is today the bedrock of a connected world due to a massive spurt in internet and mobile connectivity. The growing popularity of online shopping, streaming services and gaming is a testament to this fact.

At this opportune time, digital news publishers – one of the major stakeholders in the digital ecosystem –have been trying their best to leverage the thriving digital landscape.

Investments in news production notwithstanding, returns have been comparatively paltry for news publishers despite revenues of tech giants like Meta and Google rising significantly in recent years.



Publishers naturally want a level playing field to ensure that efforts are adequately rewarded and investments pay back rich dividends.

To this end, exchange4media will team up with the Digital News Publishers Association (DNPA) to organise two virtual roundtable conferences with international speakers to decode the 'Publisher-Platform Relationship'.

The agenda for the talks is to discuss the challenges and opportunities in the digital media space. The speakers will also address Big Tech's antitrust practices and how news publishers can safeguard themselves.

The first roundtable will be on 25th November and the next on 9th December. The first roundtable will bring together the best minds to explore the future of digital media and its many challenges.

During the conference, speakers will share highlights of the News Media and Digital Platforms Mandatory Bargaining Code that Australia has recently adopted. They will also discuss the measures that countries across the world need to take for balancing the playing field between publishers and online platforms, creating a more sustainable foundation for the preservation of high-quality journalism.

These roundtables are precursors to the e4m-DNPA “Future of Digital Media Summit & Awards” to be held on 20th January, 2023, in New Delhi.

Following are the list of speakers:

List of speakers:

  • Professor Rodney Sims, Ex Chair of the Australian Competition and Consumer Commission (ACCC) 
  • Mr Tanmay Maheshwari,MD, Amar Ujala (Chairperson,DNPA) 
  • Mr Pawan Agarwal, Dy Managing Director, DB Corp Ltd. 
  • Dr Annurag Batra, Chairman and Managing Editor, Business World and e4m
  • Emma McDonald,Senior Policy Adviser, Minderoo Foundation
  • Mr Peter Lewis, Director,The Australia Institute
  • Mr Paul Thomas, Managing Director,Star News Group Pty Ltd
  • Dr James Meese, Senior Lecturer, RMIT University

Click here to register for the event.

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Amazon India gets labour min summon over voluntary separation programme

The ministry has received a complaint from a body of IT employees calling the recent layoffs unethical and illegal

By exchange4media Staff | Nov 24, 2022 9:25 AM   |   1 min read

Amazon

Amazon India has received a notice from the labour ministry over introducing a voluntary separation programme that was brought in as part of the e-commerce giant's global layoffs.

The summon came after the ministry received a complaint from a body of IT employees calling the layoffs unethical and illegal.

A fortnight ago, Amazon took to cost-cutting measures to increase profitability. It asked staffers in certain units to look for other profiles within the company.

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Colors Kannada tips hat to competitors on World Television Day

As part of the campaign, the channel acknowledged the work done by its competitors

By exchange4media Staff | Nov 23, 2022 1:12 PM   |   2 min read

colors

Keeping its promise to entertain audiences with the tagline of ‘Banna Hosadagide, Bandha Bhigiyagide’ Colors Kannada launched a social media outreach on World Television Day. 

Colors Kannada has taken to social media to wish its audiences on World Television Day.  The most important part of the campaign has been recognising its competition and their popular work.  Colors Kannada posted a video wishing its audiences on the transition of television in Kannada market that involved many popular shows of last decades. The theme of the campaign was related to triggering nostalgia, as a lot of memories from the past days are attached with television.

The video consisting of more than a minute includes the most popular shows of Kannada GEC including that of competitions such as Chandana, Udaya TV, ETV Kannada (Erstwhile name of Colors Kannada), Zee Kannada, Star Suvarna and from Colors Kannada.

The video showcases how Television shows in last decades emerged in engaging audiences of various age groups. The initiative of recognising the works of competition has won the hearts of audiences and wishes are still pouring in for Colors Kannada for its unbiased gesture to celebrate this special occasion.

“Breaking the barriers of competition by keeping aside the race to claim to be the number one channel and wish the competition on their fabulous works, this is extraordinary. This shows why Colors Kannada has remained the favourite entertainment channel over the years,” a netizen commented on the post.

“This post is full of nostalgia as Colors Kannada just took us back to those days of our childhood. Also, taking a step forward to include other channels in this occasion is an amazing effort,” an audience commented.  

N A M Ismail, Associate Vice President, Creative, Colors Kannada, Regional Entertainment said, “This is our genuine approach to wish everyone the World Television Day. As the transition of television shows in Kannada market involves the sweat of many people including that of competition, we have gone ahead to recognise their works beyond the competition between brands.”

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Dr Bhuvan Lall elected as member of International Academy of Television Arts & Sciences

The author and filmmaker has been engaged with the global entertainment business in Hollywood, Europe and India for over three decades

By exchange4media Staff | Nov 23, 2022 9:33 AM   |   1 min read

Bhuvan Lall

Author and filmmaker Dr Bhuvan Lall has been elected as a member of the International Academy of Television Arts & Sciences (International Emmy Awards).

In 2017, Dr Lall published the best-selling biography ‘The Man India Missed The Most - Subhas Chandra Bose’. His second biography is the extensively researched ‘The Great Indian Genius Har Dayal (2020)’. Dr. Lall’s 3rd book is ‘India on the World Stage (2021)’. His latest books are ‘Delhi in the Era of Revolutionaries 1857-1947 (July 2022)’, He is currently writing the biography of Sardar Patel.

Dr Lall has over three decades of top-level decision-making exposure in the global entertainment business in Hollywood, Europe and India. He was also the President of Beverly Hills-based MCorp - Spice Group - a multi-billion dollar Indian multinational.

Previously Dr Lall, as the Secretary-General of the Indian Broadcasting Foundation (2000-03), established the largest M&E trade body in India. He was the SVP of a TV Network (1995). He has held Board Positions in various M&E companies. Dr Lall is currently Patron of the Sardar Patel Memorial Society, UK.

In 2019, Jharkhand Rai University of India bestowed him with the Honorary Degree of Doctor of Philosophy, honoris causa (Ph.D.). He holds a First-Class Masters’ degree in Mass Communication - Film TV Radio Production from Jamia MCRC.

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