Karl Gomes has bid adieu to Rediffusion Y&R, where he was National Creative Director – Digital. He had joined the agency a year ago in November 2008. On his future plans Gomes said that he was taking on individual projects that had had an interesting purpose agenda. “I will be picking up best freelance projects that come my way,” he added.
Be true to your work (brand), rest everything will automatically fall in place (promotions, recognition, budgets, etc.), this is the firm belief of Shakeel Anjum, Group Brand Manager, Hyundai Motor India. Anjum has been with Hyundai for 10 years, and has see the auto major through various phases of its growth. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
It may be a small player and a new entrant in a highly competitive market, however, Khoj India, a 24-hour bilingual news channel, is quite upbeat about the way ahead for itself. The channel, from the Signet Communication stable, follows, what it calls, ‘SMART’ programming. Shashi Mehta, CEO, Khoj India, elaborates more on this, along with the plans for growth.
According to the RAM data for 21 weeks (week 22 to week 42) for the 6-10 pm slot, all people 12 years and above, all places of listening, in Bangalore, Big FM has managed to maintain its leadership position. The evening prime time also has two FM players vying for the second spot – Radio Mirchi and Fever FM.
Uninor, the brand name adopted by telecom company Unitech Wireless in India, has assigned its out of home (OOH) duties to Navia Asia. Senior sources close to development have confirmed the news and pegged the account size to be in the region of Rs 10 crore.
With Australia winning the fourth ODI against India, the series is poised at an exciting stage. Given the tremendous interest in this seven-match India-Oz ODI series, Neo Sports is targeting gross billings of Rs 150 crore. The broadcaster has roped in eight sponsors for this series, thus closing all its spots. In an exclusive conversation, Abhishek Verma, Head - Marketing and Communications, Neo Sports, speaks about the expectations from this series.
In 2009, India TV has focussed on the perception of the channel and the need to pay attention to hard news once again. India TV’s Chairman & Editor-in-Chief Rajat Sharma explained that 2010 would be an even more important year for the company as India TV was coming up with at least two more channels, would be focussing on digital initiatives, including new websites, and would set up a television training institute as well. The list also includes a bigger office for the company.