The International Advertising Association has postponed its Creative Lantern Award Function. An official communiqué quoted: “As a mark of respect to those innocent Mumbaikars and visitors and brave security personnel, who lost their lives on Wednesday night and Thursday due to terrorists attacks in Mumbai City, the India Chapter of the International Advertising Association has decided to postpone its Creative Lantern award function in aid of TERI’s Lighting a Billion Lives campaign.”
Crime and terror are not new to Mumbai. It was all unfolding on television from late on Wednesday. While the Government and law-enforcers will do their bit to fight terrorism, it is time to reach out to the families and friends of all those killed in the blasts.
While there have been numerous movies with sports as the main theme, there is a growing trend being seen where sports channels are entering into strategic partnerships with Bollywood movies. P9 integrated claims to be the only movie marketing company to launch such initiatives.
Even as the entire nation, and the world, watched in horror at the terror attacks in Mumbai, the Assembly elections taking place in five states have all but gone out of everyone’s focus, including the media’s. All TV channels have devoted air time exclusively to the horrific tragedy unfolding in India’s financial capital, so much so that the passing away of former Prime Minister VP Singh, too, got lost amid the gunshots.
It was in 2005 that Thierry Huron, Director of Marketing, Tag Heuerm had said that the “Internet is already fully integrated into our marketing strategy”. Approximately three years later, Tag Heuer goes digital in India. The economic slowdown is compelling marketers to optimally use the Internet to connect with their TG.
Bates141 has bagged the creative mandate for Nirula’s following a multi-agency pitch. Competing with four other leading agencies, it won the mandate on the basis of its in-depth and thorough understanding of the brand and their line of business. Bates141, Delhi, will be responsible for all ATL and BTL communications for Nirula’s.
In its consultation paper issued on September 23, 2008, TRAI had stressed on the need to lay down a holistic and clear cut approach towards cross-media and ownership restrictions for future growth of these sectors. It had at the same time noted that there was no general policy on ownership and cross-media restrictions in the country as far as restrictions between print and electronic media were concerned. Now various media stakeholders have send in their comments on media ownership to TRAI.
The current situation of mayhem in Mumbai has created concern across India. The media and advertising domains are not spared either. Neo Cricket has to brave out the moment given that the remaining two ODIs of the India-England series have been cancelled. The Champions League T20, too, has been postponed, while the Indian Cricket League has called off its World Series tournament.
On the Net you get only short stories, for example, about a car launch or so on, but you don’t get feature write-ups or stories around it. That is what a magazine is about. I agree that an Internet presence is very important today, but a magazine is acceptable and will always be acceptable in the long run. Magazine is the only solution – one can take it everywhere and anywhere, and read at leisure. The print medium is very strong and it won’t be replaced any soon. However, one can never predict about the next generation.