Red FM Kolkata and Aircel have embarked on a corporate social responsibility drive to make life easier for Kolkatans this monsoon. The month-long drive commenced on July 7. As part of this initiative, umbrellas are being provided at different bus stops in the city. Moreover, special vans and buses have been put into service to help stranded commuters.
Approach Communications has bagged the entire gamut of corporate communications and media relations activities for Phytonics India, the Indian subsidiary of US-based Phytonics Enterprises. Approach would also handle the launch initiatives of Phytonics’ emergency contraceptive, XPL7.
NDTV Lumiere, the initiative to bring contemporary cutting edge world cinema to India, is taking part in Osian’s Cinefan Film Festival 2008 by showcasing 13 of its films from July 10 to 20. These films will also be presented to the Indian audiences in the coming months across multiple platforms ranging from theatrical releases to home video and television.
Bharti Enterprises, with interests in telecom under Airtel, retail, financial services, manufacturing, and agriculture sectors, has signed an agreement with the All India Football Federation (AIFF), the official governing body in India for football, to support the development of India’s Under-16 football team.
Magazine ad pages are down in the throes of economy-wide decreases, largely in the pharmaceutical, automotive and technology categories. Total magazine rate-card-reported advertising revenue for the first half of 2008 posted a 3.1 per cent decline against the previous year, according to Publishers Information Bureau.
Abhijit Pradhan, Director-Sales and Marketing, Mid-Day Multimedia Ltd, has decided to move on. He is planning to start his own venture to impart training to professionals. Pradhan’s role would now be divided between National Sales Head Gaurish Pathare and Marketing Head Neville Bastawalla. They would be reporting to Manajit Ghoshal, who was recently elevated as CEO at Mid-Day Multimedia.