TBWA appoints Hari Krishnan as Executive Director
Krishnan will head the agency’s operations in Delhi
TBWA\India has appointed Hari Krishnan as the Executive Director. He will head the Delhi operations and also lead the agency’s Nissan United 3.0 transformation.
The ageny is rolling out a new process of data, experience design and communications planning as part of the agency’s new creative approach. This is in line with its global agenda of adding further depth to the ‘Disruption’ framework to arrive at a more effective creative product. Hari Krishnan will be driving this integration, the agency said in a statement.
Krishnan has spent over 27 years across agencies such as JWT, Cheil, Grey, Bates and Ogilvy. He was Managing Director of Zenith Media prior to his entrepreneurial venture in Content, the agency said in a statement.
Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, says, “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”
On his new role, Hari Krishnan says, “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”.
The TBWA Delhi leadership team also includes Antony Rajkumar, Strategy Head; and Ashwin Parthiban, Creative Head.
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