St.Botanica ropes in Tara Sutaria as brand ambassador

As part of the association, she will be featured in a series of campaigns across digital and social media platforms

e4m by exchange4media Staff
Updated: Sep 30, 2020 1:17 PM
tara sutaria

Emmbros Overseas has announced Tara Sutaria as the brand ambassador of St.Botanica. Tara will be endorsing the brand’s haircare range which includes Shampoos & Conditioners, Hair Masks, Hair Oils, Hair Spray Vitalizers and Hair Care Kits. As part of the association, she will be featured in a series of campaigns across digital and social media platforms. The brand aims to tone up its mass appeal amongst millennials by reinforcing its values and ethos among the customers.  

St.Botanica is a premium beauty & wellness brand offering plant-based, sustainable, and paraben-free formulations across consumer verticals for skin and hair. It specializes in developing innovative products and perfecting the art of skin and hair care by using the endowment of science to bring out the best from ethically sourced ingredients that are natural, safe, and skin-friendly. The brand is also a proud member of PETA’s ‘Beauty without Bunnies Program’ and ensures the manufacturing process of its products to be cruelty-free. Over the years, the award-winning brand has formed a community of millions of loyal customers across the country, with substantial sales coming from Tier 2 and 3 cities as well. 

On her association, the Student of the Year 2 & Marjaavaan movie star Tara Sutaria said, “St. Botanica is a quality-driven, premium brand focused on transparency and authenticity. Having grown up in an arts environment I have a special appreciation for everything beautiful both in reel and real life. A true believer of using chemical-free, cruelty-free and vegan products for healthy & lustrous hair I look forward to sharing tips on hair care, with my fans and Gen Z though this partnership.” 

On the partnership Emmbros Overseas, Founder Sahil Mehta said, “A multi-dimensional artist, Tara is confident, bold and glamorous and embodies the brand’s philosophy of all-natural with a key focus on well-being in her way. Her versatility and confident personality has allured everyone and makes her a perfect choice of the brand. Coming together, we aim to foster our relationship with the customers across the country while expanding into unchartered territories”.  

The company has over 350 products across its 5 distinguished brands i.e. St.Botanica, Oriental Botanics, Man Arden, Mom & World, and MuscleXP. The products are retailed through their brand websites and e-commerce platforms such as Amazon, Flipkart, and Nykaa among others. The company aims to achieve Gross revenues of INR 100 crores for FY 2020-21. They have maintained an EBITA of 20%+ which is very high amongst all beauty players.

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