Social Beat awarded digital mandate for Wonderchef

Social Beat will manage digital communication, including videos, social media across various product verticals of the brand

e4m by exchange4media Staff
Updated: Sep 3, 2019 4:54 PM
Wonderchef and Social Beat

Wonderchef, one of India’s leading kitchenware brand, has partnered with digital marketing solutions company, Social Beat to build a strong brand through the digital platform. As per the mandate, Social Beat will manage digital communication, including videos, social media and more, across various product verticals of the brand in order to reach its target audience. Wonderchef wants to leverage digital marketing to present informative content around cooking and engage with consumers who want to upgrade their culinary skills.

To keep up with the going-on-a-binge trend of TV shows and food consumption, Wonderchef has been focusing on putting various products from their line that help with healthy living. One of them is Wonderchef’s line of Air Fryers that help keep your binge-eating at bay. By posting relatable content on their social media pages, including one that joins in on the excitement over the return of Netflix’s TV show ‘Sacred Games’, these social posts have been a huge hit among all youngsters, garnering high engagement among their target audience.

Commenting on this partnership and digital initiatives for Wonderchef, Panisa Shah, Social Beat’s Creative Head said, “With an icon such as chef Sanjeev Kapoor spearheading Wonderchef, which is revolutionizing the way we look at cookware and kitchen appliances, we are excited to partner with them in their digital journey. We have vibrant plans to build a healthy cookware brand digitally through creatively curated social content and engaging video formats, which will be instrumental in positioning the brand as the go-to cooking expert that makes cooking simple, tastier and convenient for everyone.”

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