Rajneesh Bahl quits MudraMax OOH to join Laqshya as National Head - Business Growth

Prior to this, Rajneesh served as Senior Vice President with MudraMax OOH, a division of DDB Mudra. In the new role, he will be leading the national business growth for Laqshya Solutions

e4m by exchange4media Staff
Published: Dec 9, 2019 5:38 PM  | 2 min read


Rajneesh Bahl

Full-service integrated media company, Laqshya has on boarded Rajneesh Bahl as National Head -Business Growth.  Rajneesh will focus on driving success with existing and new clients PAN India but would be centrally based out of the Mumbai head office. He will be working closely with the core team of Laqshya Solutions, the Outdoor Arm of the Laqshya Media Group.

Rajneesh has 24 years of advertising experience encompassing out-of-home communication, Brand Management, Marketing Management, new product launch, channel management, and client management across mass media domain. His OOH expertise is known and respected in the industry.

Prior to his latest appointment, Rajneesh served as Senior Vice President with MudraMax OOH, a division of DDB Mudra spearheading a large set-up and handling end-to-end outdoor, activation & events management activities.

Prior to Mudra, he was a Founder at Grey Parrot Integrated Pvt. Ltd and, has developed ‘First of its kind digital tools’, Creative Testing Tools, Online Monitoring App and Visibility Index to his credit.

About his new role, Bahl, says, ‘“I am very excited to join hands with Laqshya at this time when the demand for OOH is on a massive upsurge. In the era of media defragmentation, Out of Home is the only traditional media that is growing, backed by various events and infrastructure development. Laqshya with its truly creative approach will help widen my portfolio. Am very excited to be part of this wonderful group that has redefined Innovation and growth in the past 2 decades. Am looking forward working with Laqshya, especially living up to the faith that the team has it on me.”

Atul Shrivastava, Executive Director & CEO, Laqshya Media Group, said, ” Laqshya Media Group is already the largest standalone OOH media agency in the country. It has ambitious growth plans for the future, which would primarily be led by Solution business vertical in OOH domain. We were therefore, planning to consolidate the team with like-minded and aggressive members. Rajneesh is an industry veteran and also understands Laqshya’s research driven business model. He would be leading the business Growth nationally in Laqshya Solutions. We are delighted to have him on board and wish him every success.”

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