Publicis Groupe names ITV's Steve Bignell as CEO of Publicis Media Exchange

Bignell was Director of Advanced Advertising at ITV

e4m by exchange4media Staff
Updated: Nov 20, 2019 5:12 PM
Steve Bignell

According to reports, Publicis Groupe has named ITV's Steve Bignell as Chief Executive Officer of Publicis Media Exchange. Bignell takes over from Chris Willams and will report to Publicis Media UK Chief Executive Officer Sue Frogley. Prior to this, Bignell was Director of Advanced Advertising at ITV.

Bignell's duties will include overseeing the trading and investment portfolio for clients such as Disney, Samsung and GSK.

As per news reports, Publicis Media UK Chief Executive Officer Sue Frogley commented on Bignell's appointment saying, "Steve brings with him a wealth of industry experience and I am delighted to have him on board. His unique skill set and passion for innovation will ensure that PMX continues to drive performance and deliver best-in-class solutions for our clients."

Bignell began his career with Publicis Media’s Zenith and has worked with WPP’s MediaCom as Chief Operating Officer and Mindshare. Publicis Media Exchange manages media trading on behalf of Publicis Media’s agencies, Blue 449, Digitas, Performics, Spark Foundry, Starcom and Zenith.

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