Orient Electric calls for a creative pitch

Contract Advertising which is Orient Electric’s current agency will also be pitching for the account

by Neeta Nair
Published - May 22, 2019 8:24 AM Updated: May 22, 2019 8:24 AM
orient electric

Orient Electric, part of the USD 1.8 billion CK Birla Group has called for a creative pitch, highly placed sources have told exchange4media.

The pitching process is underway and most of the top Delhi based agencies are expected to be a part of it.

Contract Advertising which is Orient Electric’s current agency will also be pitching for the account. Contract Advertising has been handling the entire portfolio of products of Orient Electric including IoT-enabled air coolers, Aeroslim fans, BEE 5-star rated LED bulbs, etc.

Orient Electric has been working with Contract Advertising for the past three years and has come up with memorable campaigns with brand ambassador Mahendra Singh Dhoni, the most famous of them being the interactions between Dhoni and Chikki (his on-screen niece).

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