OMD appointed media agency of record for Under Armour in APAC

The agency network will be responsible for brand and performance media planning and buying across China, Korea, and South APAC

e4m by e4m Desk
Published: Jun 4, 2025 11:42 AM  | 1 min read
OMD
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OMD APAC has been appointed the Media Agency of Record for Under Armour in APAC, following a six-month pitch process, the agency shared on LinkedIn.

The agency network will be responsible for brand and performance media planning and buying across China, Korea, and South APAC, which comprises Australia, Singapore, Malaysia, Thailand, and Hong Kong.

Charlotte Lee, CEO, OMD APAC, said, ”OMD APAC will bring our industry-leading talent, tools and technology to the core mission of turning consumers into Under Armour customers and turning Under Armour customers into Under Armour loyalists.”

Dimitrija Georgiev, Head of Media and Digital Marketing, Under Armour, said, ”We are excited to expand our global partnership with OMD. Their unmatched scale, sharp strategy, fresh thinking, and best-in-class analytics make them an exceptional partner.”

Published On: Jun 4, 2025 11:42 AM