Neelendra Singh named General Manager of adidas for India

Singh has been with adidas for over 14 years, most recently as Senior Vice President Global DTC & Franchise

by exchange4media Staff
Published - May 22, 2019 11:30 AM Updated: May 22, 2019 11:30 AM
Adidas

Neelendra Singh has been appointed as General Manager of adidas for India. He took over on May 20 and will report to Dave Thomas, Managing Director of Emerging Markets. 

Singh has been with adidas for over 14 years, most recently as Senior Vice President Global DTC & Franchise. He also has previous experiences as Vice President for Retail & Franchise at adidas and Group Retail Director in South Korea. 

Singh first joined adidas in India in 2005 after working in various roles in the Indian retail teams of Orange, arcus and Shoppers Stop. 

Singh will succeed Dave Thomas, who has moved to a new role as adidas’ Managing Director of Emerging Markets effective April 1, reporting to Roland Auschel Board Member responsible for Global Sales.
 

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