Merlin Entertainments appoints OMD as its global media agency of record

The partnership marks a significant step for Merlin, which had laid out an ambitious brief focused on energy, transformation, and driving growth

e4m by e4m Desk
Published: Aug 19, 2025 12:50 PM  | 1 min read
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Merlin Entertainments has appointed OMD as its new global media agency of record, OMD UK stated on LinkedIn.

The partnership marks a significant step for Merlin, which had laid out an ambitious brief focused on energy, transformation, and driving growth.

OMD’s winning response showcased how it could bring creative strategies and innovative solutions to help the brand connect with diverse audiences across global markets.

With this collaboration, OMD aims to infuse its expertise and creativity to unlock new opportunities for Merlin Entertainments.

The partnership reflects a shared vision of making magic happen by blending data-driven insights with bold ideas, setting the stage for impactful campaigns and the next phase of growth.

Published On: Aug 19, 2025 12:50 PM