Makani bags creative duties for Pepe Jeans London’s innerwear

Pepe Jeans has, for the first time, appointed an Indian agency for its creative duties

e4m by exchange4media Staff
Published: Nov 19, 2018 2:00 PM  | 1 min read

Makani Creatives has acquired the creative mandate for Pepe Jeans Londons' innerwear launch in India amidst a multi-agency pitch. The brand has, for the first time, appointed an Indian agency for its creative duties for their upcoming campaign, including ads, packaging and catalogs.

Talking about the win, Sameer Makani, CMD of Makani Creatives, said, “Pepe Jeans London has coloured the streets blue with its denims for the last two decades. Now it is ready to offer more –and we are thrilled to be the first Indian agency to conceptualize and package the launch of their innerwear category in India. Watch out for the campaign!”

Suresh Nambiar, CEO, Pepe Jeans Innerfashion, said, “Fashion & comfort is at the core of the Pepe Jeans DNA. Extending our casual wear expertise in the innerwear category is only a natural progression for the brand and we feel that with this initiative, the brand connect (with the consumer) will only get stronger. We are happy to have partnered with the creative mavericks of Makani for the launch of our new category.”

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