Advertisement

Kinnect bags digital marketing mandate of Asian Paints

The mandate was won following a multi-agency pitch

e4m by exchange4media Staff
Published: Aug 8, 2019 1:17 PM  | 1 min read

7.4k

Kinnect

Kinnect, formerly known as Social Kinnect, has been awarded the digital marketing mandate for Asian Paints. The mandate was won following a multi-agency pitch.

The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements of the brand.

“Kinnect's first association with the brand was for a project three years ago. The agency has worked on several campaigns and multiple brands within the Asian Paints group. It is a wonderful transition to working on the master brand. Asian Paints already enjoys great brand sentiment, and Kinnect will help it continue to be perceived as a market leader,” the agency said in a statement.

Commenting on the account win, Rohan Mehta, CEO, Kinnect, said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us - to be their custodians on digital - and we’re excited to take it on. We’ve devised campaigns like ‘Donate A Wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube