Kinnect bags digital marketing mandate of Asian Paints

The mandate was won following a multi-agency pitch

e4m by exchange4media Staff
Updated: Aug 8, 2019 1:17 PM



Kinnect, formerly known as Social Kinnect, has been awarded the digital marketing mandate for Asian Paints. The mandate was won following a multi-agency pitch.

The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements of the brand.

“Kinnect's first association with the brand was for a project three years ago. The agency has worked on several campaigns and multiple brands within the Asian Paints group. It is a wonderful transition to working on the master brand. Asian Paints already enjoys great brand sentiment, and Kinnect will help it continue to be perceived as a market leader,” the agency said in a statement.

Commenting on the account win, Rohan Mehta, CEO, Kinnect, said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us - to be their custodians on digital - and we’re excited to take it on. We’ve devised campaigns like ‘Donate A Wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital.”

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