Indigo Consulting wins Home Credit India’s digital marketing mandate

The business was won by Indigo Consulting after a multi-agency pitch

e4m by exchange4media Staff
Updated: Jul 8, 2019 11:11 AM

Indigo Consulting, Publicis Communications’ specialised digital marketing and business transformation company, has signed on Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia. Indigo Consulting’s Gurgaon office will handle the digital marketing duties for the Home Credit brand in India. The business was won after a multi-agency pitch.

As a part of its new mandate, Indigo Consulting will partner with Home Credit on developing and executing Pan-India’s strategy on digital platforms and drive its brand narrative on digital and social channels.

Speaking on the occasion, Marko Carevic, Chief Marketing and Customer Experience Officer, Home Credit India, said, “Home Credit India offers consumer lending solutions that serve the unique needs of people with little or no credit history. It is our constant endeavor to enable customers realize their dreams and aspirations. Social platforms will enable us to give the enriching brand experience while fulfilling their dreams. Indigo Consulting comes on board as a digital marketing partner to connect with our customers innovatively and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience.”

Rajesh Ghatge, CEO, Indigo Consulting, said, “Home Credit India provides innovative financial services with a focus on mass-retail lending and has a very sharp focus on the credit market. Its products are tailored to resonate with customers’ specific needs, making it highly successful globally. The task is to replicate its success throughout India and we’re privileged to be awarded this mandate. We look forward to leveraging our vast experience in the BFSI segment to further drive Homes Credit’s seamless service and strengthen customer experience with the brand.”

Home Credit India recently unveiled its new #UpgradeKaro campaign proposition, that succinctly showcased how consumers can fulfil their dreams of buying their favourite consumer durables. The company offers customers with low or no credit history simple, easy and fast loans to realize their dreams through easy EMIs at 0% interest rate.

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