HOWL launches one of India’s first protein infused water brand, Aquatein

The agency is responsible for handling its digital marketing mandate which encompasses social media management, performance marketing, and e-commerce managed services

Howl and Aquatein

Aquatein, India’s first protein water brand will exclusively be sold online via its website portal and e-commerce platforms such as Amazon, Flipkart, HealthKart and other Fitness and Health Platforms. A new brand entering the market, Aquatein has chosen HOWL - the incumbent E-Commerce and Digital Agency, to launch their product, create their website and manage their performance marketing and e-commerce duties. The agency will be responsible to create awareness and drive sales for this brand.

Speaking on the occasion, Ananth Prabhala, the brainchild of Aquatein, said, “The pro-active nutrients and supplements market in India is growing at a CAGR of more than 15%. The protein category is leading the charge globally as well as in India. This is mainly due to a massive shift in the consumer’s perception of Health and Fitness as well as dietary preferences. Studies show that India is a protein deficient country. With the global average protein consumption per day set at 50gms, India ends up consuming only 1/5th of the requirement. With the launch of Aquatein - One of India's first Protein infused water drinks, we aim to provide a convenient and efficient way of Protein intake. Being a young and innovative brand with great aspirations, we were looking for a team which was driven to work shoulder to shoulder with us. HOWL is where we found young energetic minds who believed in the brand as we do. We have appointed HOWL as the Digital Agency for our Marketing endeavor because the team inherently understands what a Go-To-Market strategy should be. We are delighted to partner with them and help grow the business tremendously”.

Nabeel Merchant, Co-Founder & CEO, HOWL said, “We are ecstatic to partner with Aquatein in launching their brand in India. The Health and Fitness space has exploded. Fitness has become a lifestyle choice not only among the millennials but even across Generation X. Native Social Image platforms like Instagram has created an environment where being fit and active is the aspiration for a large audience. We at HOWL intend to tap into this innate need and help educate consumers on the benefits of efficient protein consumption offered by Aquatein. Our role entails helping set up a strong omnichannel distribution framework for the brand across Health and Fitness E-Comm platforms as well as create visibility amongst a contextual and relevant target audience looking for alternate protein consumption options. Our long term goal also includes in educating our consumers on the minimum protein consumption required on a day to day basis based on the diverse dietary consumption.”

HOWL, is currently headquartered in Mumbai and has offices in New Delhi and Bengaluru and manages clients such as Digibank by DBS, HRX, High Street Phoenix, Palladium (Lower Parel), Baggit, Zee Live and Floh Tampons to name a few.

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