Havells names Archetype as PR partner in India

The mandate includes both corporate and product communications

e4m by exchange4media Staff
Updated: Nov 14, 2019 4:07 PM
Havells Archetype

Havells India Limited has appointed Archetype (formerly Text100) as its PR partner for the India region, following a multi-agency pitch.

Archetype will be responsible for providing strategic consultation, reiterating Havells’s commitment to the India market, by developing successful campaigns, as well as promoting state-of-the-art technology innovations. The remit includes both corporate and product communications.

“We are pleased to associate with Archetype India as our communications partner. Their proposed strategy aligns with our business goals and we look forward to successfully driving our brand reputation in the region,” said Anil Sharma, Head – Corporate Communications, CSR & Sustainability, Havells India Ltd.

Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype said “Havells is one of the most respected FMEG brands in India, offering quality, and innovative products and solutions to consumers. We look forward to adding strategic value to their communications program partnering their journey to emerge as a household brand.”

Text100 recently rebranded and is now known as Archetype. This came after the merger of Text100 and Bite, another Next Fifteen group agency with a strong play amongst new-age brands. In India, Text100 started off 23 years ago as India’s first MNC agency, with a single-minded focus on technology, later diversifying into select new verticals – primarily those that leveraged technology for their competitive advantage.

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