The agency pulled off the feat in the last couple of months despite Covid challenges

exchange4media Staff Sep 8, 2021 10:16 AM

e4m PR & Corp Comm Women Achievers Awards?blur=25

The Lifetime Achievement Awards were conferred on Sunayna Malik, MD, India & Senior Vice President, APAC, Archetype, and Roma Balwani, Director – Communications & Brand, Group Vedanta.

exchange4media Staff Jul 29, 2020 8:08 PM

Virtual Agencies?blur=25

e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships

Nafisa Shaheen Jun 18, 2020 8:14 AM

Sunayna Malik?blur=25

Malik, Managing Director, India & Senior Vice President, APAC, Archetype shares her journey, the importance of communication during COVID, challenges to women leadership, value gap and more

Nafisa Shaheen May 1, 2020 5:06 PM

British Council Archetype?blur=25

Archetype was the agency on record for the British Council going into the pitch

exchange4media Staff Dec 27, 2019 2:31 PM

Havells Archetype?blur=25

The mandate includes both corporate and product communications

exchange4media Staff Nov 14, 2019 4:07 PM