Grey Group acquires majority stake in digital agency Autumn Worldwide
Autumn Worldwide was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company.
Grey Group, a WPP company, will acquire a majority stake in Autumn Worldwide, an independent social media and digital marketing agency, according to media reports.
Autumn Worldwide was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company. Gradually, the company was expanded into a 360-degree social media and digital agency. Headquartered in Bengaluru with offices in Mumbai and Delhi, Autumn is said to have over 160 employees.
Shetty will reportedly continue to head the Autumn operations while working closely with Nirvik Singh, Chairman and Chief executive for Grey Group Asia Pacific, Middle East, and Africa.
According to media reports, Singh in a statement said, “Grey has a strategic plan to increase its digital footprint in the region. Having Autumn as our partner ensures we have a digital and social media agency with expertise across the digital landscape. They are a forward-thinking company who share our common vision of a world-class digital eco-system that will deliver only the very best to our clients.”
Talking about the deal, Anusha Shetty, CEO of Autumn Worldwide, reportedly said, “Grey’s famously effective 100-year history in creative thinking combined with Autumn’s 13-year young fervour to constantly unlearn and learn across data, creativity, and mediums creates a potent agency of the future.”
Michael Houston, Worldwide CEO of Grey Group, welcomed Autumn Worldwide to Grey, saying that “the acquisition represents another step forward in building our borderless creativity and providing seamless solutions for our clients across platforms.”
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