Eureka Forbes appoints Sameer Wanchoo as CMO

Sameer Wanchoo was earlier associated with Cavin Kare India as Vice President, Marketing

e4m by exchange4media Staff
Updated: Aug 1, 2018 2:17 PM

Eureka Forbes Limited has announced the appointment of Sameer Wanchoo as the company’s new Chief Marketing Officer. In this role, Wanchoo will be responsible for leading all marketing activities across categories, accelerating the company’s growth and strengthening the brand’s overall leadership position.

Wanchoo is an accomplished marketing professional who brings with him two decades of experience across diverse consumer businesses. An astute knowledge of Marketing Management, Customer Insights & Market Planning in the fast-moving consumer goods (FMCG) sector are Wanchoo’s core competencies. Prior to this, he was associated with Cavin Kare India as Vice President, Marketing, focusing on establishing their digital centre of excellence, research and scaling up e-commerce for the personal care segment. Wanchoo has also worked with Pantaloons Retail India Ltd, Dabur India Ltd and Mattel India Pvt. Ltd.

Meanwhile, in internal realignment, Shashank Sinha, a veteran at Eureka Forbes Ltd., earlier responsible for the marketing function moves into the role of Chief Transformation Officer, leading business transformation.

Commenting on the appointments, Marzin R. Shroff MD & CEO at Eureka Forbes Limited, said, “Sameer is a proven industry marketer who will bring his leadership and experience to enhance Eureka Forbes’ brand, creative and marketing strategies. We are delighted to have him on board and are confident that his immense expertise in strategic marketing and brand management will augment the organisation’s growth and help in strengthening Eureka Forbes’ brand values and mission”.

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