Bira 91 appoints OMD as media partner
The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office
Bira 91 has appointed OMD India as its media partner following a competitive market review. The Indian craft beer brand that has gone global will now leverage the marketing performance company’s sophisticated data strategies to engage consumers across both offline and online channels. The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office.
Bira 91 was launched in 2015 by B9 Beverages. It went global in 2017 when it launched in New York City, followed by a wider expansion into Asia, launching in Singapore in 2018.
Commenting on the partnership, Deepak Sinha, VP Marketing, Bira 91, says, "OMD’s media expertise, ideas and innovative approach align to our vision of putting the consumer at the core of all our activities. As we continue to innovate to provide a fresh consumer experience through our products in India and globally, we required a partner who could help us deliver against this ambition. We’re confident that the OMD team will help us tell our story as we expand, and we look forward to a successful partnership.”
Priti Murthy, CEO of OMD India, adds: "This is a truly exciting partnership for us because it allows us the freedom to be as innovative as we can – in terms of the way we think, our strategy and approach, as well as our execution. We look forward to collaborating with the team on producing some of our most innovative work yet, in order to firmly position and grow the brand.”
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