Applause Entertainment appoints Ashok Cherian as Head of Marketing & Revenue

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

e4m by Sonam Saini
Updated: Jun 20, 2018 8:51 AM

Applause Entertainment, a content studio from the Aditya Birla Group, has appointed Ashok A Cherian as Head, Marketing & Revenue. Cherian will lead integrated marketing & brand building and drive revenue for the brand.

Talking about the appointment, Sameer Nair, CEO of Applause Entertainment, said, “The world of entertainment in India is in the midst of a perfect storm. We want to channelize all our energies and experiences into building and creating a strong ecosystem of talent, concepts and execution. We want to create excellence at scale.”

“Ashok has a deep understanding of the entertainment business and is known and respected in the industry. With his experience in marketing, digital and retail, he will be a great addition to Team Applause,” said Nair.

Speaking on his appointment, Cherian shared, “OTT video content is one of the most exciting spaces to be in. Sameer Nair is the man who changed the face of Indian television. And with Applause Entertainment, Sameer’s vision of a premium content studio is set to change the game in the digital space as well. India is in the midst of this super shift in content consumption and media habits. I’m excited to join Applause and help redefine digital and social experiences.”

Cherian has over 19 years of rich and varied experience across print, television, consulting and retail. Prior to Applause, he was the CMO at Smaaash Entertainment for four years, where he was part of the core team that helped expand the company and its revenues by rapidly multiplying to 27 units across India and one at Mall Of America, the largest mall in the USA. He also helped grow the brand swiftly through effective digital marketing and leveraging brand ambassadors Sachin Tendulkar and Virat Kohli.

Cherian’s repertoire of work comprises a seven-year stint at MTV India, UTV Broadcasting’s Bindass channel (now Disney); award winning integrated marketing of the first Coke Studio India while at Naked Communications; as well as an insightful domain widening entrepreneurial consulting venture where he provided strategic and digital solutions for clients ranging from real estate to music bands.

Applause Entertainment is currently creating over 25 premium drama series in Hindi and regional languages. Some Applause shows are: The Scam with Hansal Mehta, Criminal Justice (starring Jackie Shroff, Vikrant Massey, Pankaj Tripathi and directed by Tigmanshu Dhulia & Vishal Furia), The Office with BBC, City of Dreams (starring Atul Kulkarni, Sachin Pilgaonkar, Eijaz Khan, Priya Bapat, Siddarth Chandekar and directed by Nagesh Kukunoor), Hasmukh with Vir Das and Nikkhil Advani and Rasbhari with Swara Bhaskar.

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