Advertising legend Lee Clow announces retirement after 50 years in the industry

The creative genius behind campaigns such as “Think Different,” the Energizer bunny, and the Taco Bell chihuahua, Clow is also well known for his long partnership with Steve Jobs and Apple

Lee Clow

Advertising legend, Lee Clow has announced that he will be retiring after 50 years of being in the industry, according to reports. Much of Clow's career has been marked by his long partnership with Steve Jobs and Apple as he spent decades turning Apple into a case study on the effectiveness of creative marketing. He was also the creative genius behind campaigns such as “Think Different,” the Energizer bunny, and the Taco Bell chihuahua.

According to reports, Clow announced his retirement to colleagues in October last year during the Chiat/Day organization’s 50th anniversary celebration, writing, “The years I spent doing this thing called ‘advertising’ have been fun, challenging, rewarding, maddening—sometimes painful—but mostly, joyful. And I wouldn’t trade a day of it for anything else.”

Clow will continue to serve as Chairman Emeritus at TBWA\Media Arts Lab (MAL), the dedicated Apple agency he founded in 2006, in addition to working with TBWA’s social impact organization For Good. He will also be completing a memoir-style film based on his career.

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