Zee Corporate's campaign for Kerala flood victims is a tribute to its culture & people
Zee Corporate's campaign ‘#DibbaLautaao’ urges people to extend help to the state by reminding us of the true spirit of Kerala people
Published - Aug 27, 2018 7:28 PM Updated: Aug 27, 2018 7:28 PM
Restoration has been expedited in Kerala as the water has started to recede in some of the flooded parts of the state. Last week when the news of Kerala Floods made headlines across the globe, people from India and different parts of the world came forward to help the distressed in the form of donation of food, clothing, money, etc.
While the Government of India took all necessary measures through the Kerala Chief Minister's Distress Relief Fund (CMDRF) urging people to donate, there were many brands and NGOs who too took the initiative to raise funds for the victims of the natural calamity.
Many social media posts and emails did the rounds requesting people to pay heed to the growing uncertainty and help save God's Own Country. One particular advertisement that stood out among the rest was Zee Corporate's campaign, ‘#DibbaLautaao’, that fondly encapsulated the love we have for the people of this southern state and its banana chips.
The campaign showcased a man narrating his fondness for the acclaimed 'Sunehare Sikkey', a metaphor for Banana Chips, as he picks one from the tiffin box to eat. The narrator talks about his childhood memories relishing the chips each time someone would bring them from Kerala. And how a box full of chips would be finished in just few minutes. Emphasising on an old Indian tradition of never returning an empty tiffin box the narrator urges the audience to return the tiffin box full with donations to the Kerala flood victims. The ad showcases the value of relationships and the kindness of Kerala people.
The campaign is an ode to the people of Kerala and a shout out to the people of the country to stand together with Kerala, like the people of Kerala have done all their lives.
Agency: Team Zee at Mullen Lowe Lintas
Production House: Solo Trio Films
Director: Paul Joji Kokkat
Producer: Priyanshi Dhir & Somya Bhardwaj
DA: Akshay Panchal
Music director: Raghav
VO : Arko Provo Bose
Sound Engineer : Prathmesh @ Orbis
Post Production Studio: 'after'
Online Editor : Rohini Joshi & Raj Choudhary
Colorist: Rohini Joshi
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