We have become that new-age agency which clients are seeking: Nishi Suri, Cheil
On the back of new wins like Jet Airways, Reebok, National Geographic and more, Cheil is aiming to be among the top three agencies in the country
For Nishi Suri, Chief Operating Officer, Cheil, South West Asia, the agency is born integrated to meet the demands of the new consumer. On the back of new wins like Jet Airways, Adidas, National Geographic and more, Cheil is aiming to be among the top three agencies in the country.
Speaking about her vision for Cheil, Suri says, “As an agency we are very young when we talk of India. The last five years have marked a new change in our growth story. We have grown fast on the back of a new specialization which we introduced. We have also had very significant wins in the last couple of years and we want to be among the top three agencies in India, not just in terms of size but also in terms of reputation in the market.”
According to Suri, the advertising industry has evolved and changed dramatically in the last several years especially with the use of new technology. In her view, the use of technology has also ushered in new opportunities for the agencies and encouraged them to streamline their processes. “As technology has given consumers a totally new channel of engagement and interaction it has also forced agencies and brands to adopt a communication system that is more integrated. The big networks are now undergoing a big transformation and taking up new transformative agendas in order to deliver what they have been doing in silos and in an integrated fashion,” stated Suri.
Over the years, Cheil India has emerged as the most important market for Cheil Worldwide after China. Speaking about how Cheil was nurturing a new breed of professionals to meet the demands of the growing Indian market, Suri added, “We have learned to operate seamlessly so that we are able to provide seamless solutions to our clients. In fact, we are nurturing a whole new generation of new-age professionals. So, we have become that new-age agency which the clients are seeking.”
Speaking about the challenges that the agencies face in today’s hyper connected environment where data has become the new oil, Suri says, “There are couple of challenges actually. The first one is that data is sitting in different places within an agency today. The need is to integrate that data and get some solid meaning out of it. The second challenge is in getting access to that data and that can only happen if you provide end-to-end solutions.”
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