''We're using analytics to understand the most efficient channels & vehicles''

We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, says Jim Elms, Global CEO, Initiative

by Rashi Bisaria
Updated: Oct 5, 2013 8:34 AM

''We're using analytics to understand the most efficient channels & vehicles''

We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, says Jim Elms, Global CEO, Initiative More

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