''We're using analytics to understand the most efficient channels & vehicles''

We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, says Jim Elms, Global CEO, Initiative

Rashi Bisaria Oct 5, 2013 8:34 AM

India has so much the rest of the world can learn from in the digital sphere: Jim Elms

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business

Rashi Bisaria Oct 4, 2013 8:57 AM

Jim Hytner to lead IPG Mediabrands G14

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

exchange4media Staff Feb 7, 2013 7:30 PM