''We're using analytics to understand the most efficient channels & vehicles''?blur=25

We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, says Jim Elms, Global CEO, Initiative

Rashi Bisaria Oct 5, 2013 8:34 AM

India has so much the rest of the world can learn from in the digital sphere: Jim Elms?blur=25

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business

Rashi Bisaria Oct 4, 2013 8:57 AM

Jim Hytner to lead IPG Mediabrands G14?blur=25

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

exchange4media Staff Feb 7, 2013 7:30 PM