WATConsult-Godrej take humorous route for #SuitUpToAllergy digital campaign

The ad promotes Godrej’s Eon Front Load Washing Machine - Allergy Protect

e4m by exchange4media Staff
Updated: Sep 16, 2017 9:00 AM

WATConsult, a part of Dentsu Aegis Network, has launched a digital campaign titled #SuitUptoAllergy for Godrej. The campaign launched this week across digital media platforms takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire.


The video conveys an underlying message that despite our best measures we cannot protect our loved ones from allergens in our surrounding, but we can wash away the invisible germs and bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine. Speaking on the launch of the campaign, Rajiv Dingra, Founder and CEO, WATConsult, said, “We have a long partnership with Godrej and I have enjoyed working on brilliant campaigns with them. For this campaign, we decided to opt for a humorous plot to simplify the message about kids’ health to moms. I believe that the campaign will resonate with the audience and bring great recognition to the brand.”


Further explaining the campaign, Swati Rathi, Marketing Director, Godrej Appliances, said, “At Godrej, it is our constant endeavour to offer products that are built on consumer insights and hence the Godrej Eon Front Loading Washing Machine with Allergy Protect mode keeping in mind the growing allergic disorders in India.” She added, “Instead of launching the machine in traditional media, we have chosen to launch it first on the digital medium, with a short but humorous video. It has been designed to engage and get attention particularly from parents, who are a key target audience for the product. We engaged with our longstanding partners, WATConsult on this video and are hopeful that it will resonate with the targeted audience.”

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