Volkswagen releases a new TVC for the all-new Passat

Created and conceptualised by DDB Mudra group, the TVC begins with a cinematic narrative set in the backdrop of Ladakh’s magnificent and breath-taking terrain

by exchange4media Staff
Published - Jan 29, 2019 1:06 PM Updated: Jan 29, 2019 1:06 PM

European carmaker, Volkswagen, has released a brand new TVC for the all-new Passat. Launched in year 2017, the latest generation of Passat has redefined luxury with its understated yet elegant design. Based on the MQB platform, the Passat is powered with an efficient 2.0L TDI engine mated to a 6-speed DSG gearbox. Generating peak power of 130kW (177 PS) and a torque of 350 Nm ranging from 1500 – 3500 RPM, the Passat is available at an introductory price of INR 25.99 Lakhs. 
Created and conceptualised by DDB Mudra group, the TVC begins with a cinematic narrative set in the backdrop of Ladakh’s magnificent and breath-taking terrain. A local native is playing his musical instrument by the campfire when he’s suddenly mesmerised by the sound of an approaching four-wheeler. Capturing the surrounding beauty, the Passat cruises along the remote, tough and gruelling terrain of the Himalayas. While the Passat impeccably showcases its handling all through the drive, the mysterious individual meets disapproving stares from its passers-by. 
The Passat garners a lot of attention for its sleek and sophisticated look, which further increases the aspirational value for its spectators. As smiling heads turn to see this iconic carline, the mysterious individual behind the wheel is revealed in an unexpected and memorable manner.   
Speaking on the launch of the brand new TVC, Steffen Knapp, Director, Volkswagen Passenger Cars said, “The Volkswagen Passat is an exceptionally iconic car known globally for its sheer design, performance and superior safety. Equipped with path-breaking technologies and innovative vehicle assistance system, the Passat is a carline you cannot give up. Rightly showcasing this sentiment, DDB Mudra has created an unexpected visual of a prospective Passat owner.” 
Added Shagun Seda, Executive Creative Director, DDB Mudra Group, “How do you break the conventions of luxury car advertising without really breaking them? Add an unconventional twist. The Passat is the perfect example of effortless luxury. It makes a statement without shouting .We stayed true to the Brand’s style of communication by telling a simple and human story with a playful wink at the end.” 

Agency: DDB Mudra West 
Creative Team: Rahul Mathew, Shagun Seda, Manish Darji, Rajeshwari Rao, David Vaz 
Account Management: Anurag Tandon, Rakesh Varma, Kunal Dangarwala, Hemant Joshi 
Account Planning: Sonal Jhuj, Aadhya Sharma 
Films: Vishal Sane, Meenaz Lala  

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