Vivo, Ogilvy resolve ‘plagiarism’ row, settle matter out of court

Kunal Jeswani, Chief Executive, India of Ogilvy, has told exchange4media that the leadership of both companies have reached an amicable agreement

e4m by Neeta Nair
Updated: Nov 26, 2019 7:22 AM

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Ogilvy Vivo

Weeks after Ogilvy dragged Chinese smartphone maker Vivo to Court over a row on alleged ‘plagiarism’, the matter has been settled out of court. Kunal Jeswani, Chief Executive, India of Ogilvy told exchange4media, “The leadership of both companies have reached an amicable agreement and the matter has been resolved.” 

The Bombay High Court in a landmark judgment had called out Chinese mobile brand Vivo for airing a TV ad which was very similar to a proposal given by Ogilvy during a pitch last year.
O&M had accused Vivo of airing the ad featuring Aamir Khan which was allegedly based on its idea but created by another agency — Dentsu Impact. Ogilvy had claimed losses of Rs 1-1.5 crore on a film estimated to have cost Rs 50 crore in creative, production and media.

The court in October had then directed Vivo to either deposit Rs 1 crore or furnish a bank guarantee from ‘a reputed bank’ within a week, if it wants to continue airing the ad on television.

The matter was scheduled for hearing on November 22. Sources tell exchange4media that Ogilvy is believed to have submitted the withdrawal application last week after which the court had posted the matter to Monday.

Dentsu Impact issued a statement, saying: “As the issue is now resolved between Vivo and Ogilvy, we do not wish to provide any further comments. However, we stand by our earlier statement and reiterate that what we created is completely our original work, and we have always maintained this before the Hon’ble Court, as this is the fact. We are an agency of strong integrity, ethics and brilliant creative talent. We have absolutely no reason to resort to any kind of plagiarism, as we have no dearth of talent in our agency and have enough great work and awards that prove our worth.”

Vivo also reacted to the developmemt saying: “We at Vivo strive to grow together with our partners, the local community, consumers and shareholders. Vivo has been built on strong ethical and contractual foundation and the Vivo family takes immense pride in its values. We are happy to resolve the concerns with our partners - Ogilvy - and look forward to working with them in the future.” 

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