Virat Kohli experiments with colour in new Colgate Neo ad

Conceptualised by Red Fuse Communication, the latest ad film saw Virat Kohli donning different coloured jerseys to highlight Colgate Neo’s unique handle-bristle colour combinations

by exchange4media Staff
Published - Jul 26, 2018 12:02 PM Updated: Jul 26, 2018 12:02 PM
Colgate's latest ad film campaign saw cricketing star Virat Kohli re-defining the “Gentlemen’s Game” as he experiments with and dons different coloured jerseys to highlight Colgate Neo’s unique handle-bristle colour combinations

Speaking about the new campaign Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “Colgate Neo is a one-of-a-kind toothbrush that we launched recently, based on the insight that today’s millennials are selective in what they buy and want their personal items to reflect their individuality. Colgate Neo toothbrushes come in 6 different and bold colour combinations, with high density, ultra-soft bristles that ensure gentle and effective cleaning."

Commenting on the campaign, Sanjay Sipahimalani, Creative Director, Red Fuse Communication says, “Virat Kohli and the new range of Colgate Neo toothbrushes are both terrific performers, colourful and can be counted on. This is exactly what we sought to convey in our advertising campaign, in a manner that was direct, entertaining and memorable."

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