UrbanClap’s Independence Day sale campaign tells viewers what #AsliFreedom is

The campaign encourages consumers to celebrate freedom from household chores

e4m by exchange4media Staff
Updated: Aug 5, 2019 11:18 AM

UrbanClap has unveiled its Independence Day sale campaign #AsliFreedom. The campaign encourages consumers to celebrate freedom from household chores. The TVCs highlight how UrbanClap’s home services, such as cleaning, massage, and salon at home give consumers  the liberty to plan their day without letting chores cause any disruption.


The #AsliFreedom sale campaign was flagged off with the release of the Independence Day brand film. The video highlights how by using UrbanClap services, consumers can live comfortably without worrying about spilling drinks on sofa or leaving the baby alone and even supporting their parents with their home maintenance needs. The objective is that consumers should be carefree and be able to spend quality time with family, enabled by booking home services from UrbanClap. When you have UrbanClap to take care of home chores, you can relax and focus on what actually needs your attention, hence #AsliFreedom.


Commenting on the campaign, Rahul Deorah, VP Marketing, UrbanClap, said, “We are happy to announce the freedom sale where our customers can benefit from massive discounts on services such as salon, massage, repairs and cleaning at home.”

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