Tyre brand Ralson India appoints Publicis India as its creative agency

Publicis India takes over from Triton Communications, which was the incumbent agency of the account

e4m by exchange4media Staff
Updated: May 2, 2018 1:46 PM

Tyre manufacturer, Ralson India has appointed Publicis India as its creative partner. The mandate will be handled by the Delhi office of Publicis India and will include full-service creative responsibilities encompassing retail, ATL and BTL advertising. Publicis India takes over from Triton Communications, which was the incumbent agency of the account.
Publics India won the bid via a multi-agency pitch that saw participation from some leading agencies from India.
Commenting on the win, Yogeshwar Sharma, Vice President, Advertising and Public Relations, Ralson India Limited, said: “We are glad to announce that from now on Publicis India will be managing Ralson’s brand and marketing communications. After a rigorous selection process, we found Publicis scoring high on strategic thinking, creative ability and responsiveness. They have agreed to deploy the senior most talent available in the agency to conceptualise and design Ralson brand communications. Hence, the company has high hopes of brand consolidation and amplification from them.”
Adding her views, Ravpreet Ganesh, Executive Director, Publicis India, said: "We are pleased to associate with Ralson as their creative agency. As one of the world’s leading tyre manufacturers, the brand has come a long way with its technological benchmarks. They are future ready and we at Publicis look forward to this exciting partnership of not only reaching out to new believers but also building Ralson’s deserving place under the sun.”
In existence since 1974, Ralson launched Ralco a few years back, thereby venturing into the high-tech field of automotive tyres in the two-wheeler, LCV and tractor segments.
Today, Ralson and Ralco together produce 1 Lakh+ tyres a day. The network has a distribution reach of 44 branch offices, C&F agents and over 3000 dealers across the country.
Ralson tyres and tubes are also exported to over 60 countries in South America, Africa, the Middle East and the Far East. The Research and Development Laboratory of Ralson is accredited by the Department of Science and Technology, Government of India.
Ralson has a total turnover of over Rs.800 crore.

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