Titan Skinn celebrates invisible but unforgettable factor in users

Perfumes are invisible and these new ads from Skinn create a story out of this

e4m by exchange4media Staff
Updated: Sep 23, 2017 7:48 AM



Titan Company widened its footprint in the personal lifestyle segment with the launch of the SKINN by Titan - a range of fine French perfumes.


This campaign stems from a simple category insight. Unlike apparel brands, there's no logo to flaunt when it comes to a perfume. Perfumes are invisible and these new ads from Skinn create a story out of this. 



The TVCs, through several instances, establish how situations sway to our protagonists' advantage, but we can't pinpoint what actually makes it happen. Every day, things just fall into place for them because of some invisible traits. One among these invisible strengths is Skinn.



Azazul Haque, Chief Creative Officer, Ogilvy Bangalore, said, “The brief was to celebrate the user of Skinn by Titan Perfumes. People who have something extremely charming about them. They are always the centre of attraction. They are liked and loved by all. They are talked about. They are followed on social media and at social gatherings.”



The challenge was to break the clutter and create a memorable and charming piece of communication. So there is a certain creative exaggeration in the films both to create a sense of magical realism and to create something that's sticky and unforgettable.


 





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