Times OOH refreshes Mumbai Metro media ad portfolio

The agency has strategically placed impactful digital and static outdoor ad options at key stations like Andheri and Ghatkopar

by exchange4media Staff
Published - Aug 12, 2019 6:56 PM Updated: Aug 12, 2019 6:56 PM
Times OOH

Times OOH has refreshed its Mumbai Metro media ad portfolio with the addition of impactful digital and static outdoor ad options at key stations like Andheri and Ghatkopar.

Times OOH has strategically placed large video-walls at the busy stations and a new holographic projection has been also set up at Andheri station. These additions to Times OOH’s existing network of over 200 digital screens and over 700 media options across Mumbai Metro will offer greater flexibility and higher ROI to media planners.

Mumbai Metro is among the most lucrative and potent OOH media properties for advertisers across volume-driven sectors like electronics, fashion and FMCG.

Manu Vats, Product Head, Traditional, Times OOH, said “With changing consumer patterns and brand needs, we periodically review our media portfolio. The objective has always been to provide effective and vast range of media options to advertisers. On the basis of input parameters like passenger movements, feedback from clients and partners and category trends, we keep refreshing our media plan. Majority of media options are live, and some are in the pipeline. Till now we have seen good uptake of media from categories like OTT and e commerce especially video walls placed at high footwall zones like ticket counters and large format static media placed at Bank of Baroda Andheri and VIVO Ghatkopar stations.”

“We are also coming up with new media options strategically placed near entry/exit branding points. This gives and extended point of sale marketing to retail and F&B outlets in and around the station. It will be one of its kind offering for clients to make an impact” he added.

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