TheSmallBigIdea to drive regional engagement with TSBI Bharat
TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in
TheSmallBigIdea has announced its initiative to help brands reach the next 100 million digital users with TSBI Bharat.
TSBI Bharat will enable brands to engage with audiences more effectively. With brands with linguistic and cultural focus in the heartland and south already on board, TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in.
With only 20 per cent of the digital audience stating English as their language of comfort and with early adopters contributing to only 42 per cent of the Indian population, the next wave of digital adoption will see languages and platforms that go local displaying radioactive growth.
Speaking on the development, Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea, said, “TSBI Bharat is a focused attempt at helping brands reach out to the next wave of digital audience. The next 100 million digital incumbents will find ease in consuming content in regional language, using neo-social apps that allow them to create and consume local content. We have hired creative strategist with great regional understanding, have trained planners to understand new platforms and we are working closely with clients to craft their regional strategy. It’s great to see brands looking at a ‘Bharat-first’ digital approach to establish stronger audience connect and drive better outcome. We have already on-boarded 4 clients in the entertainment and BFSI space. We believe more brands will open up to this in the immediate future.”The services of TSBI Bharat will remain similar to TSBI. TSBI Bharat will operate as a full service digital-first agency with a service roster that includes Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services.
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